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23742785 Brand Building Advertising Presentation

23742785 Brand Building Advertising Presentation

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Published by Karthik Juvvala

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Categories:Topics, Art & Design
Published by: Karthik Juvvala on Jul 14, 2010
Copyright:Attribution Non-commercial

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11/18/2010

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A Seminar on
BRAND-BUILDINGADVERTISING
Please use the CD in the FCB-Ulka Brand Building Advertising Cases book for theadvertisements and TV commercials needed for the Seminar. Posting them on the site wouldhave made the download slower.
 
Seminar Structure
Part I : Branding conceptsPart II : Brand-building AdvertisingPart III : Consumer ProductsPart IV : Consumer DurablesPart V : ServicesPart VI : Corporate Brands
 
Seminar Part I
Branding Concepts

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