63.Listen to others as you would want them to listen to you.
64.You would become a distracted listener when you are under pressure tomeet deadlines or wrapped up in your own thoughts.
Careful listening will help us to become aware of the speaker’sframework, which will enable us to understand the message better.
Unnecessary msg. can backfire, even if the material is excellent . You canalso loose your credibility by writing message that will have no impact.
Time is a rare commodity and people don’t like to squander it.68.Drafting preliminary version of message.69.“Writing is an art, rewriting is a craft.”
Deciding what to say is the most basic problem that any businesscommunication has to solve. If the content is week, no amount of style canovercome the fact.
Drafting: Preliminary version of message.72.Data based factors include concrete facts about an audience’s age,income and marital status.73.Value based factors involve your perception of the audience attitude andbelief.
Audience analysis is essential because each person perceives amessage differently depending upon his/her unique mental filters.75. If you expect the reaction to be negative (either to you personally or toyour topic) then you will have to use external evidence and expert opinionto bolster position.
The first step in building credibility is to promise only what you can do, andthen fulfill your promise.
Craft: A science that has a definite procedure.
Care should be taken not to revise the documents for its entire element,but rather revise the message at least three times: Once for content andorganization, once for style and reliability and once for format.
Opening section of the message should be relevant, interesting and tunedto probable reaction of the audience.
Correctness of word usage comes from hearing a language while theeffectiveness of words has to be cultivated.81. Sometimes even the correct use of words has to be confirmed.82. In business communication you should generally use words that have lowconnotative meaning.
In business communication, use concrete, specific terms whenever possible, use abstract words only when necessary.84. In business communication the use of language has to be strong, familiar and precise.85.Communication is best through familiar words86. It is not enough to be bias free, but it must also appear in our speech andwriting.87. The more evidence you provide the more conclusive your case would be.88. Human mind has a tremendous capacity to store information.