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WORKINGPAPER
#UKelection2010, mainstream media andthe role of the internet:
how social and digital media affected the business of politics and journalism
Nic Newman
July 2010
THEAUTHOR:
NicNewman
is a journalist and digital strategist who has played a key role in shapingthe BB’s internet services over more than a decade e was a founding member of the BB News Website, leading international coverage as World Editor 12001s ead of Product evelopment for BB News he helped introduce innovationssuch as blogs, podcasting and ondemand video Most recently he led digital teams,developing websites, mobile and interactive V applications for News, port, Weatherand Local e has played an important part in the development of social mediastrategies and guidelines for the wider BB Nic is currently a Visiting Fellow at theReuters Institute for the tudy of Journalism and a consultant on digital mediae is married with three children and lives in LondonPublished by the Reuters Institute for the tudy of Journalism
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CONTENTS
Methodology and acknowledgmentsummary 1 ocial media, politics and the internet2 ampaign timeline and overview Mainstream media and the digital election1 igital engagement and the challenges of participation2 Networked journalism and the live blog ase study: ndrew parrow, online political correspondent ase study: Jon opel, BB presenter and correspondent ase study: Krishnan GuruMurthy, hannel news presenter Mainstream media conclusions Political parties and campaigning1 onservative Party 2 Labour Party Liberal emocrats ase study: Brighton Pavilion Political parties’ conclusions he V debates and the story of social amplication1 ebate overview2 ontent analysis: the third debate 2 pril Mainstream media and digital coverage of the debates he fth estate: grassroots activism and the openness agenda1 ase study: Myavidameroncom and the changing shape of thepolitical poster2 ase study: Vote Match and election quizzes ase study: the traight hoice, emocracy lub and transparency initiatives ase study: weetminster and prediction of results ocial media and the Facebook generation1 urvey 2 ase study: teven Begley ocial media and the election – conclusions and the nal balance sheetIntervieweesBibliography
#UKelection 2010, mainstream media and the role of the internet
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Sections
« prev | next »- 1. Social media, politics and the internet
- 2. Campaign timeline and overview
- 3. Mainstream media and the digital election
- 4. Political parties and campaigning
- 5. The TV debates and the story of social amplifcation
- 6. The ffth estate: grassroots activism and the openness agenda
- 7. Social media and the Facebook generation
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