Social REvIEW Check-In Applications
Well established on the internet, review sites are moving to mobile, making reviewsaccessible and created on the y (no need to check it out beore you leave the house).LBSM is quickly being adopted, adding eatures similar to social check-in sites.
www.yelp.comTo connect people with great local businesses.
Fresh out o the check-in oven, Yelp’s eatures allow users to share where they arewith their social networks, with the added benet o linking that location’s Yelp reviewto their riends and ollowers. Yelp recently added incentives or checking in, includingbecoming royalty (duke, baron, and king o neighborhoods), plus badges or uniquetypes o check-ins (or example: Sushi Sensei or 6 sushi restaurant check-ins).Yelp seems to be playing catch-up with other check-in powerhouses but they havethe potential to surpass them all thanks to a anatic user base, a plethora o location-based inormation, established business relationships, and overall high regard as aresource or reviews.
+Create/promote in-store specials+Create specials or those who have unique badges or royalty status+Great listening tool+Deep analytics that connect LBSM data with traditional Yelp user data
iPhone, iPod Touch, Blackberry, Android, Palm Pre, and all othersmartphones, open API
Keep Your Eye On
WHERE | www.where.com
WHERE rethinks the age o “search”, oering immediate access to all the inormation users would ever want about their area.The application provides “everything rom the weather, news, and restaurant reviews, to the closest coee shop, cheapest gas,trafc updates, movie show times and oers rom local merchants”. It will take time or the reviews to reach the quality andmagnitude that Yelp has, but WHERE has received substantial unding ($7 million) or uture updates.
Geoelic | www.geoelic.com
Geodelic automatically aggregates locations and inormation based on area, interests, and relevance. It touts the app becomesmore and more “you” with a smart engine that understands where you regularly visit and your interests. Like a travel agent inyour pocket, Geodelic oers on-site experience guides to unique areas (such as the Hollywood Walk o Fame).