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Retail Mix at World of Titan

Retail Mix at World of Titan

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Published by Hitesh Goyal

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Published by: Hitesh Goyal on Jul 14, 2010
Copyright:Attribution Non-commercial

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05/07/2013

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Retail-4
Titan Page 1
Retail Mix at World of Titan
Submitted to
Prof.
 
Subramanium
 Submitted byHitesh GoyalBatch PGPRM-9Word count 4110
 
Retail-4
Titan Page 2
 ACKNOWLEDGEMENT 
At the outset, we would like to thank Titan (Corporate office) for giving us an approval to do this project.We thank our company guide,
M
r.Shashank 
(Visual Merchandising Head), Titan for their encouragement and contribution of time, counsel and materials.We thank 
M
r. Subramanium
Faculty Guide for giving us the excellent guidance and helping usto make the project practically a feasible one.We would like to convey our special thanks to all the Faculty members of BMA Bangalore and
M
r. Krishnamurthy
(Titan Retail, Head) and
M
r. Sandeep
(Tanishq retail, Head) of Titan for their valuable help during our project.We would also thank franchisor owner of Garuda mall Titan showroom
M
r. Nagaraj
and storemanager 
M
r. Krishna
for their permission to carry out survey inside the store with their customers.
 
Retail-4
Titan Page 3
T
able of Contents
E
xecutive Summary: ................................................................................................................................ 4INTRODUCTION: .................................................................................................................................. 5BACKGROUND OF TITAN:.................................................................................................................. 5Business Philosophy: ............................................................................................................................... 6Product Catalogue and Pricing Strategy: .................................................................................................. 6PRICING OBJ
E
CTIV
E
S: ........................................................................................................................ 9Merchandising planning and visual merchandising:................................................................................ 11Safety and health policy: ........................................................................................................................ 13
E
xpansion plan: ..................................................................................................................................... 13
E
COMM
E
 NDATIONS: ...................................................................................................................... 14BIBLIOGRAPHY: ................................................................................................................................ 16Annexure ............................................................................................................................................... 17Store design: Mixed floor plan ............................................................................................................... 19

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