McDonald's Corporation is one of the oldest chains of quick service restaurants in theworld and the largest, serving nearly 47 million customers daily. It was started in thelate 1930s by two brothers Richard and Maurice McDonald in California, the US.Within a few years, the chain had become quite popular and it started to grow innumbers. The founders started to franchise out the stores to other partners at apremium price. In 1967, it started its international expansion for the first time byentering Canada and subsequently ramped up its presence in other internationalmarkets. A McDonald's restaurant is operated by a franchisee, an affiliate, or thecorporation itself. The corporation's revenues come from the rent, royalties and feespaid by the franchisees, as well as sales in company-operated restaurants. McDonald'srevenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9%growth in operating income to $3.9 billion
McDonald's sellshamburgers, cheeseburgers, chicken products, french fries, breakfast items, softdrinks, milkshakes, desserts, salads, wraps and fruit etc.
Operating Business in Russia and China, McDonald’s faced several probl
our discussion regarding the problems which faced by McDonald’s in Russia and
China. In Russia, they got negative response from Moscow City Council like Sorry,
“You are not in my five
. Others problems are- To build the restaurant,attempting to obtain such material as sand or gravel, short supply of sufficient sugarand flower, strict allocation regulation of soviet dictated that no opportunity to
produce products for McDonald’s leaving the existence soviet companies
and anotherproblem was some supplies simply were not produced or consumed in the SovietUnion like iceberg lettuce, pickling, cucumbers, and the russet Burbank potatoes.
faced some roadblocks in China- Lacking of quality supplies anddistribution difficulties.