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A nu sh k a S a n i | Vi s u a l C om mu n ic at ion De sig n
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Of course, the fixing of a horizontal dimension or pt , leading 10.5
‘measure’demands conventions of variable spacing between words
‘measure’demands conventions of variable spacing , or ofbetween wordsof the words themselves, if all the characters
abbreviation Of course, the fixing of a horizontal dimension or
, or of abbreviation of the words themselves, ifalign
all the characters Of course, the fixing of a horizontal dimension or
‘measure’demands conventions of variable spacing between
at left, where the ‘measure’demands
line begins, and are toconventions
end as lead-soldiers
of variable spacing between
align at left, where the line begins, and are to dressed
end as lead-soldiers words, or of abbreviation of the words themselves, if all the
by the right. The multifarious
words, grids used by
or of abbreviation ofthe
thescribes
words themselves,
characters if align
all theat left, where the line begins, and are to
dressed by the right. The multifarious grids usedwereby the scribes
directly translatedcharacters
into the techniques of metal
align at left, wheresetting. Thebegins,
the line and are to
end as lead-soldiers dressed by the right. The multifarious
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who read from left to right; but only so far as ous
concerns continu-
narrative text. Quite early on, even in the days of incunabula, This account restricts itself to those who used the Latin
ous narrative text. Quite early on, even in thenotdaysonly
of incunabula, This account restricts itself to those who used the Latin
alphabet, who read from left to right; but only so far as con-
letters but other characters, for example numerals,
alphabet, who read from left to right; but cerns only so far as con-narrative text. Quite early on, even in the
not only letters but other characters, for example numerals, continuous
needed setting – and incerns the attempt of mathematical
continuous narrative text.conventions
Quite early on,ofeven in the
needed setting – and in the attempt of mathematical days incunabula, not only letters but other characters, for
to show conventions
the sequence ofdays a proof, equalities and
of incunabula, nottabulations
only letterswere
but other characters,
example numerals, for needed setting – and in the attempt of
to show the sequence of a proof, equalities andaligned,
tabulations were its example
each below antecedent step: centring a new implicit
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numerals, needed setting – and in the attempt conventions
mathematical of to show the sequence of a proof,
aligned, each below its antecedent step: centring a new implicit mathematical conventions to show the sequence of a proof,
axis on the page. equalities and tabulations were aligned, each below its ante-
axis on the page. equalities and tabulations were aligned, each below
cedent step:itscentring
ante- a new implicit axis on the page.
cedent step: centring a new implicit axis on the page.
tive text. Quite early on, even in the days of incunabula, not only letters for example
TYPOGRAPHY
Typography is a Grid
4–5). Anthony Froshaug then wrote this ‘call to of lettering. And lettering, calligraphy, neighbour lines (the
untilvertical). Of course, the fixing of a horizontal dimension or conventions
‘measure’demands Of course, the fixing of a horizontal dimension or ‘measure’demands
has died some sweet Roman death or
All later work, the demands of writers of variable spacing between
Of course, words,ofora of
the fixing abbreviation
horizontal of the or ‘measure’demands
dimension
order’, restating central tenets of his approach to conventions of variable spacing between words, or words
of abbreviation of the
such as Blake or Mallarmé disrupted the
Make all considered
mistakes that can beletters
made,
and unjustified setting, of italic, of new means know, means find the nuts of informing his approach. To find the text, themselves, if all the characters align at left, where the line begins, conventions of variable spacing between words, or of abbreviation of the
typography. letraset itself below the ground. conventions, the typographic (J and Uwhile
surviving;thinking
some, like the ‘em. What can be done, for instance, to stipulate the ways in which it gets words themselves, if all the characters align at left,and
where the line begins, conventions of variable spacing between words, or of abbreviation of the
are to end as lead-soldiers dressed by the right. The multifarious grids words themselves, if all the characters align at left, where the line begins,
that this trial,
grid unalterable. And which afterwards
even with the poets, mayleftprove
omega, at last), ofmistaken, is
punctuation marks. with these standardized components? – manipulated, to cohere all the mutually-
and are to end as lead-soldiers dressed by the right.used
The bymultifarious
It is time, after half a millennium, for the their understanding of typography was After 1530, though, interest shifted standardized before the military uniform, destructive (as they may, at first, seem) the scribesgrids words themselves,
were directly if allthe
translated into thetechniques
characters of
align at left, where the line begins,
metal and are to end as lead-soldiers dressed by the right. The multifarious grids
re-assessment of typography. worth the most serious exploration.
such that they hardly considered the toward experiment in letter design and, in fact. Accept is obviously the answer, requirements into a still centre of quiet used by the scribes were directly translated into thesetting.
techniques of metalhad long
The scribes and explored
are to endtheastwo-dimensional
lead-soldiers dressedaxes,bylong
the right. The multifarious grids
used by the scribes were directly translated into the techniques of metal
Anthony Froshaug’s This article was first published in The Designer, no.167,InJanuary
architecture,
1967. stones,
It is onemud,
of theplants
presentation of their personal desires a
(but never make mistakes deliberately
later, mechanical improvement. accept the grid which is their essence. meaning: this needs a knowledge and setting. The scribes had long explored the two-dimensional axes, longlong before
before Gutenberg, used by Descartes described
the scribes them astranslated
were directly constraints.
into the techniques of metal
All later work, until the demands of ‘grid, n. Frame of spaced parallel bars … a recognition of typography. Admit before Gutenberg, long before Descartes described them as constraints. setting. The scribes had long explored the two-dimensional axes, long
Typography is a Grid
challenge to the grid.
humbled
‘texts’ published in our book Anthony Froshaug: Typography together,
& texts were governed; labour
/ Documents with hooded, knowing eyes). writers such as Blake or Mallarmé network … gridiron …’ constraints: then, having admitted, fill setting. The scribes had long explored the two-dimensional axes, long
This account restricts itself to those who used the Latin alphabet, who before Gutenberg, long before Descartes described them as constraints.
Byof aAnthony
life. FroshaugFroshaug
was delegated, craftsmen worked their
wrote this at the height of the vogue for grid-based graphicon
design,
Acknowledge all constraints.
And here’s a sadness. Typography, as disrupted the conventions, considered with discovery.
This account restricts itself to those who used the Latin alphabet, before Gutenberg, long before Descartes described them as constraints.
feeling for materials that material,
taught in schools of art, and captioned in the typographic grid unalterable. And Or, ‘net, plexus, web, mesh, twill, skein, read from left towho
right; but only so far as concerns continuous narrative
imported into Britain from (especially) Switzerland. Inbuilders
an earlierorganized,
contribution to The later,
architects, Now all this may appear to be, but is not even with the poets, their understanding sleeve, felt, lace; wicker; matting; plait, read from left to right; but only so far as concerns continuous narrative
the illustrated books, is mostly but a word text. Quite early on, even in the days of incunabula, not only letters This account restricts itself to those who used the Latin alphabet, who
Designer, Brian Grimbly – a friend and colleague of Froshaug – had discussedAfter
chiefed constructions. gridsthe
in decline far from grids. (Only this latter word has of typography was such that they hardly trellis, wattle, lattice, grating, grille, text. Quite early on, even in the days of incunabula, not only letters This account restricts itself to those who used the Latin alphabet, who
This article was first published in The Consider the problems which faced
of Froshaug
architecture,
delimiting a field of art-/craft-history; but other characters, for example numerals, needed setting – and in the read from left to right; but only so far as concerns continuous narrative
a purely pragmatic way, as a1967.
tool forIt designers. Anthony thenall major
wrote thiswork
‘callnowadays lately become a conscious term.) I can’t considered the presentation of their gridiron, tracery, fretwork, filigree, but other characters, for example numerals, neededattempt
setting of
– and in the
Designer, no.167, January is Gutenberg, some five hundred years ago,
is done by those who dreamed of white
books of types, of typographic ornaments
imagine any early printer using just such
To print the slogan ‘re-assess’ means
personal desires a challenge to the grid.
or advertising agents, they base their
reticle; tissue, netting’. mathematical conventions
read from lefttotoshow
right;thebut
sequence
only so of
faraas
proof,
concerns continuous narrative
to of
one order’, restatingpublished
the ‘texts’ central tenets of his
in our book approach to typography.
in helping ‘the eternal God’to bring ‘into
cathedrals or had an intimate experience
and rules, of title-pages (fewer books
a word; I can only imagine such a concept
nothing, of itself. Qualified, defined, shocks and base their basic meanings on attempt of mathematical conventions to show the sequence
equalitiesofanda proof,
tabulationstext.wereQuite
aligned, each below itsthe
antecedent step: text. Quite early on, even in the days of incunabula, not only letters
Having accepted, determine the early on, even in days of incunabula, not only letters
Anthony Froshaug: Typography & texts existence the laudable art, by which men
or interest in their material, old or new.
of double-page spreads), sit on their
informing his approach. To find the text,
means know, means find the nuts of
And here’s a sadness. Typography, as
the norm, quite often by departing from
conventions. For each text to be equalities and tabulations were aligned, each belowcentring
its antecedent step: axis on the page.
a new implicit but other characters, for example numerals, needed setting – and in the
/ Documents of a life. Froshaug wrote now print books, and multiply them so shelves or presses. Typography (sic) has ‘em. What can be done, for instance, it, but always allusive to it). Look at the
centring a new implicit axis on the page. but other characters, for example numerals, needed setting – and in the
Grid structures are implicit
to stipulate the ways in which it gets taught in schools of art, and captioned translated into typographic terms, attempt of mathematical conventions to show the sequence of a proof,
this at the height of the vogue for grid- greatly …’ Item, the said Johann Gutenberg become the study of placing letters on a with these standardized components? – length of line – consider the reader; look
Grid structures are implicit in the word existence the laudable art, by which men historically probable, Gutenberg’s So in typography: the early days were manipulated, to cohere all the mutually- in the illustrated books, is mostly but determine not just how the text appears, attempt of mathematical conventions to show the sequence of a proof,
typography. now print books, and multiply them so based graphic design, imported into
invention was that of the adjustable type- knew of the invention of paper (which had
seasons of experiment; experiments field: typography, a more precise form of
destructive (as they may, at first, seem) standardized before the military uniform,
a word delimiting a field of art-/craft- at the type, its size, the length of line it’s
but what it means to say. Discover if equalities and tabulations were aligned, each below its antecedent step:
greatly’ Item, the said Johann Gutenberg Britain from (especially) Switzerland. In
mould, tolerant of characters of differing reached Cologne by 1320); item, knew of
became conventions, conventions lettering. And lettering, calligraphy, has
requirements into a still centre of quiet in fact. Accept is obviously the answer,
history; books of types, of typographic set to (the horizontal) or the relation of
there be an existing typographic language equalities and tabulations were aligned, each below its antecedent step:
centring a new implicit axis on the page.
After half a millennium it is time for an
understanding and re-assessment.
knew of the invention of paper (which
had reached Cologne by 1320); item, in the word typography.
an earlier contribution to The Designer,
widths, intolerant of divergence in body-
size,Brian Grimbly – a friend and colleague of
this invention acted as a vertical grid
the development of suitable inks … of the
rules – and after that, till now, almost
general features of the cloth- and wine-
always a play with shapes, with paper
died some sweet Roman death or letraset
meaning: this needs a knowledge and
itself below the ground.
a recognition of typography. Admit
accept the grid
ornaments which
and rules,isoftheir essence.
title-pages
books of double-page spreads), sit on
‘grid,
(fewer the x-height
(theset
vertical).
of each
which allows thisline
Make
out. If not, how
to neighbour
fullest
allmust
meaning to
mistakes
lines
that can
the typographic
be centring a new implicit axis on the page.
knew of the development of suitable uponFroshaug – had
the setting, discussed
the forme, thegrids in a purely
page. press, of the arts of and
patterns, the engravers, of the facility of
the extraordinary constraints: then, having admitted, fill their n. Frame
shelves of spaced
or presses. parallel
Typography (sic) be made, while thinking
syntax semantics that thisthat
be so changed trial,
To mention both typographic, and, in the inks … of the general features of the pragmatic way, as a tool for designers. die- and punch-making of the goldsmiths
mechanical contrivance, to reach an end It is
with time, af ter half a millennium, for
discovery. bars
has…become
net work
the … gridiron
study …’ letters on
of placing whichthis most loved and fullest meaning isis
afterwards may prove mistaken,
But (‘Designing
the length oftoline,
a grid’, The Designer, no. (after all, he
thatwas a goldsmith himself). the re -assessment of t ypography. a field: typography, a more precise form worthset the most
clear. (Andserious exploration
if the text is sacred, (but
how
same breath/sentence, grids, is strictly
tautologous. The word typography means
cloth- and wine-press, of the arts of the
engravers, of the die- and punch-making After half a millennium it is time for an
162,provided
setting, August another
the width
1966, dimension.
of
pp. 4–5). It Anthony
is rarely
What did Gutenberg invent?
worth attainment.
Or,of‘net, plexus,
lettering. Andweb, mesh, calligraphy,
lettering, twill, skein, neverdoesmake mistakes
that text deliberately
itself alter and enrichwith
Froshaug
that thisthen wrote this ‘call to order’, In architecture, stones, mud, plants sleeve, felt,some
has died lace;sweet
wicker; matting;
Roman death plait,
or hooded, knowing eyes).
the typographic standards?) Follow the
to write/print using standard elements;
to use standard elements implies some
of the goldsmiths (after all, he was a
goldsmith himself).What did Gutenberg
seems
understanding and re-assessment.
(x) ofrestating
horizontal
the grid central
To print the slogan ‘re-assess’ means
dimension
tenets ofbyhis approach In order that letters, characters, may
nothing, of itself. Qualified, defined,
was determined humbled together, were governed; labour letraset
trellis, itself below
wattle, the ground.
lattice, grating, grille, poets: they play the ‘normal’language (as
knowledgeable.
existence the laudable art, by which men the vertical dimension (y in Cartesian that is rarely worth attainment. far from grids. (Only this latter word has
now print books, and multiply them so co-ordinates) is critical. If, as seems So during centuries: for the first ninety lately become a conscious term.) I can’t
greatly’ Item, the said Johann Gutenberg historically probable, Gutenberg’s years of typographic printing saw the To print the slogan ‘re-assess’ means imagine any early printer using just such
knew of the invention of paper (which invention was that of the adjustable type- exploration and development of justified nothing, of itself. Qualified, defined, a word; I can only imagine such a concept
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been there, done that?
OCT 20 09
R s. 40
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The time I’ve spent here has been quite un-easy; as I’ve pro-
duced work that has been unsatisfactory to me in terms of
quality. The primary reason is of course my inexperience with
hand-drawn illustrations. This can be clearly seen in the execu-
tion for this project as I know there’s room for improvement.
I’ve tried my best in order to represent Bangalore keeping in
mind the brief and framework decided for this project.
FLOWERS OF BANGALORE
II
LETTERFORM DESIGN PUBLICATION DESIGN FLOWERS OF BANGALORE PHOTOGRAPHY
TIME MANAGEMENT
LEARNING
MILESTONES
PREV CATEGORY NEXT
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The time I’ve spent here has been quite un-easy; as I’ve propro-
duced work that has been unsatisfactory to me in terms of
quality. The primary reason is of course my inexperience with
hand-drawn illustrations. This can be clearly seen in the execu-
tion for this project as I know there’s room for improvement.
I’ve tried my best in order to represent Bangalore keeping in
mind the brief and framework decided for this project.
FLOWERS OF BANGALORE
II
LETTERFORM DESIGN PUBLICATION DESIGN FLOWERS OF BANGALORE PHOTOGRAPHY
TIME MANAGEMENT
LEARNING
MILESTONES
PREV CATEGORY NEXT
DIMENSIONAL MATRIX
MAIN MENU
The time I’ve spent here has been quite un-easy; as I’ve pro-
duced work that has been unsatisfactory to me in terms of
quality. The primary reason is of course my inexperience with
hand-drawn illustrations. This can be clearly seen in the execu-
tion for this project as I know there’s room for improvement.
I’ve tried my best in order to represent Bangalore keeping in
mind the brief and framework decided for this project.
FLOWERS OF BANGALORE
II
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in just 2 years.
retail outlets increased from INGREDIENT IN MOST
80,000 to 160,000 in 2003. SOFT DRINKS. 1 INSTANT COFFEE CUP 1 RED BULL CAN 1 MOUNTAIN DEW 1 DIET COKE 1 REGULAR COKE
Caffeine is an ergogenic aid used to increase the capacity for mental or physical labor. The
ergogenic qualities of caffeine are contested, although there is strong evidence that it may
signi�icantly enhance endurance. For this reason, caffeine is listed as a restricted substance
by the International Olympic Committee.
The Beginning: 1885 every 350ml bottle
of coke contains
10 spoons of sugar!
100 mg 80 mg 55 mg 44 mg 34 mg
5 BILLION bottles/cans of Coke were consumed
during the WWII by the Armed Forces! This is also
Pemberton's French Wine Coca
&
Coca-Cola products are served because the water was dirty in most places and
n ts
er a
at d
countries in every climate. from Atlanta, Georgia. He concocted the Coca Cola formula in a
pu on
rb
100 mg 80 mg 55 mg 44 mg 34 mg
wine till the government of Atlanta prohibited Alcohol. It was
av
diseases, including
becausemorphine addiction, dyspepsia, neurasthenia,
&
co
su
at d
die
ed
d d
from Atlanta, Georgia. He concocted the Coca Cola formula in a carbonated water was believed to have medicinal properties.
in
pu on
t
f
nu
rb
re
three legged brass kettle in his backyard. Its �irst version was a
y
Ke
ca
es
la
le
ko
ub
do
ga
su
t
nu
la
e l
ko
ub
coca-cola advertisement
appeared in the atlanta journal exhilarating! invigorating!”
“delicious! refreshing!
exhilarating! invigorating!”
Top Secret Formula Top Secret Formula 1899 1915 1957 1960 1977
1899
These assignments
The �irst ever Coca
1915
Earl R. really
Dean from Thegave
1957
The SlimmeContour the
1960
design as ability
Metal cans,to
�irst scan
1977
data
With the innovation of
The Coca Cola Company located in Atlanta, Georgia The Coca Cola Company located in Atlanta, Georgia
The �irst ever Coca Earl R. Dean from The The Slim Contour design as Metal cans, �irst With the innovation of
produces the base concentrate and syrups that they
inturn sell to bottling operations all around the
world. They do not sell their formula or the
marketing rights to anyone else.
9 mg of Cocaine in a glass
produces the base concentrate and syrups
Cola Bottle. Manually
Handthat
Sales in India
In 1977, Coca Cola left India. This is because the
Government according to their new FERA laws
"spent" leaves—the leftovers of the cocaine-extraction process
10000 million ject.Cocaine
In inboth cases,
removed fromI thestarted off with a completely different
with cocaine trace levels left over at a molecular level. at 5 cents a glass. Infact, One glass of coke had 9 miligrams of
demaded to know everything about the operations
of a foreign company. They asked The Coca Cola
Company to reveal their formula on Top Secret
turned down! To this day, Coca-Cola uses as an ingredient a cocaine-free coca leaf
extract prepared at a Stepan Company plant in Maywood, New
Bottles sold in 2002
it. This was concoction in 1905.
After 1905, instead of using fresh leaves, Coca-Cola started using
Bottles sold in 1998
basis, but instead, Coca-Cola Company left India and
In 1977, Coca Cola left India. This is because
Jersey. In the United the
States, Stepan Company is the only 14000 million style"spent"
in leaves—the
mind leftovers andofIthehad to change my visuals completely for
returned only after the laws changed 16 years later,
in 1993! Government according to their
manufacturing plant authorized by the Federal Government
new and
to import FERA
demaded to know everything about the operations
of a foreign company. They asked The Coca Cola
laws
process the coca plant.
Bottles sold in 2004
ANUSHKA SANI
cocaine-extraction
with cocaine trace levels left over at a molecular level.
them to work.
process
10000 million
Bottles sold in 2002
To this day, Coca-Cola uses as an ingredient a cocaine-free coca leaf
Company to reveal their formula on Top Secret extract prepared at a Stepan Company plant in Maywood, New
14000 million
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basis, but instead, Coca-Cola Company left India and Jersey. In the United States, Stepan Company is the only
returned only after the laws changed 16 years later, manufacturing plant authorized by the Federal Government
in 1993! Bottles sold in 2004
to import and process the coca plant.
ANUSHKA SANI
IV
INFORMATION DESIGN I BAKED HELVETICA TYPOGRAPHIC UNITS CUTTING CHAI
BAKING COOKIES
I BAKED HELVETICA
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BAKING COOKIES
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BAKING COOKIES
I BAKED HELVETICA
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SURFACE CONSIDERATIONS
CLEAR COMMUNICATION
CUTTING CHAI
IV
INFORMATION DESIGN I BAKED HELVETICA TYPOGRAPHIC UNITS CUTTING CHAI
SURFACE CONSIDERATIONS
CLEAR COMMUNICATION
CUTTING CHAI
IV
INFORMATION DESIGN I BAKED HELVETICA TYPOGRAPHIC UNITS CUTTING CHAI
SURFACE CONSIDERATIONS
CLEAR COMMUNICATION
CUTTING CHAI
IV
INFORMATION DESIGN I BAKED HELVETICA TYPOGRAPHIC UNITS CUTTING CHAI
SURFACE CONSIDERATIONS
CLEAR COMMUNICATION
CUTTING CHAI
V
TE XTI LE M A K EOV ER A STIT VA BOOK COV ER SELF PORTR A IT G AY-PR I DE!
INTER
CONNECTIONS
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rmocol balls
TEXTILE MAKEOVER
V
TE XTI LE M A K EOV ER A STIT VA BOOK COV ER SELF PORTR A IT G AY-PR I DE!
INTER
CONNECTIONS
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TEXTILE MAKEOVER
V
TE XTI LE M A K EOV ER A STIT VA BOOK COV ER SELF PORTR A IT G AY-PR I DE!
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CONNECTIONS
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TEXTILE MAKEOVER
V
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EXPRESSIVE CALLIGRAPHY
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CONNECTIONS
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G AY-PR I DE!
V
TE XTI LE M A K EOV ER A STIT VA BOOK COV ER SELF PORTR A IT G AY-PR I DE!
INTER
CONNECTIONS
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G AY-PR I DE!
V
TE XTI LE M A K EOV ER A STIT VA BOOK COV ER SELF PORTR A IT G AY-PR I DE!
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CONNECTIONS
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G AY-PR I DE!
VI
W W W.K ICK A SH.COM W W W.GIZ A PAGE .COM
TECHNOLOGY
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From beginning to end this was one of the projects I enjoyed the
most while learning new skills and processes everyday. From
knowing nothing about wire framing to actually researching,
processing, compartmentalizing and designing, we covered it
all. We used key design principles along with new dimensions
of navigation and layout to create the final product which was
meant for use on a Macintosh dashboard as a widget.
W W W. K ICK A SH .COM
VI
W W W.K ICK A SH.COM W W W.GIZ A PAGE .COM
TECHNOLOGY
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MAIN MENU
From beginning to end this was one of the projects I enjoyed the
most while learning new skills and processes everyday. From
knowing nothing about wire framing to actually researching,
processing, compartmentalizing and designing, we covered it
all. We used key design principles along with new dimensions
of navigation and layout to create the final product which was
meant for use on a Macintosh dashboard as a widget.
W W W. K ICK A SH .COM
VI
W W W.K ICK A SH.COM W W W.GIZ A PAGE .COM
TECHNOLOGY
PREV CATEGORY NEXT
DIMENSIONAL MATRIX
MAIN MENU
From beginning to end this was one of the projects I enjoyed the
most while learning new skills and processes everyday. From
knowing nothing about wire framing to actually researching,
processing, compartmentalizing and designing, we covered it
all. We used key design principles along with new dimensions
of navigation and layout to create the final product which was
meant for use on a Macintosh dashboard as a widget.
W W W. K ICK A SH .COM
VI
W W W.K ICK A SH.COM W W W.GIZ A PAGE .COM
GIZAPAGE
LOGIN
Your social media hub eg. Bill Clinton, Sachin Tendulkar, Eva Longoria
TECHNOLOGY
PREV CATEGORY NEXT Streamline your social
media networking, now!
DIMENSIONAL MATRIX GizaPage helps you manage and serve all your SUR¿OHV
through one platform effeciently thus creating your
<RXUIULHQGVDQGIROORZHUVFDQYLHZDQGVZLWFKWKURXJK\RXUSUR¿OHVZLWKHDVH
SIGN UP IN LESS
THAN 60 SECONDS
Full Name
Email
PERSONALIZE SHARE EXPLORE
SIGN UP IN LESS ABOUT PRIVACY TERMS & CONDITIONS FAQs PRESS JOBS
THAN 60 SECONDS
Full Name
SIGN UP IN LESS THAN 60 SECONDS
Working on a live project in the office of a new Social Media
GizaPage on Twitter
GizaPage on Twitter
Email Hub, was a great learning experience as we got to design
PERSONALIZE
Satrebut condac maciam
TRACK
Satrebut condac maciam
ANALYZE
Satrebut condac maciam
SIGN UP and at the same time keep track of what was possible on the
es sena, nes? Opimusci
se no. Opubistrum intem
es sena befeconsus peci ia?
Em, es.Sa misque con int.
es sena, nes? Opimusci
se no. Opubistrum intem
programming end. As part of a team of 3 designers, I was
popubliuDum Palinte rimilla Bus. Sendicaves is, cepos
adhuit da maruc.
popubliuDum Palinte rimilla
responsible for homepage layout, navigation and style. Apart
from this widgets had to be designed to pull information from
Flickr, Twitter, Delicious & YouTube.
ABOUT PRIVACY TERMS & CONDITIONS FAQs ABOUT JOBS
PRESS PRIVACY TERMS & CONDITIONS FAQs PRESS JOBS
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1 SETS Rennaissance
Sale FLICKR LOGIN
Art
Color
GALLERIES
BROWSE IMAGES Smithsonian’s Sets
VIEW ON FLICKR
PHOTOSTREAM
SETS / ALBUMS
PITCHING A CAMPAIGN
CLIENT FEEDBACK
APPLYING STRATEGIES
t0OUIFHP
)05&-(6&454
Launch Insights t0OUIFCBMM
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t#VTJOFTTHVFTUTNBZOPUCFBMXBZTDPNGPSUBCMFXJUI
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"NTUFSEBN BCV[[JOHQPUQPVSSJBUNPTQIFSF
HOSPITALITY
VISITORS
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Deriving insights from various other hotel launches, t'VODUJPOXJUIGSJMMT
product launches, campaigns and events. t4VOCVSO
4VCNFSHF t/VDMFBSGBNJMJFTXJUIMJUUMFUJNFBOEFOFSHZGPSIPVTFIPMEBDUJWJUJFT
EVENTS
,FZ*OTJHIU$PNNVOJUZ
t"MXBZTPOUIFMPPLPVUGPSOFX
EZOBNJDBOEGSFTITQBDFTBGUFSIPVST
t"CPWFBOE#FZPOE"OKVOB#FBUT7PMVNF-BVODI
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Peppermint Insights
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While doing a Business Design course at Idiom we were split
Key Insight- Directly engaging with the audience
into groups and given the challenge on taking a live ongoing
Customer Insights
project and making a pitch presentation to the Client itself.
Picking out the key traits of the target customers
This was an all around learning experience as we even got
and deriving insights specific to the needs of the guests,
and specific to the needs of the neighbourhood.
feedback from the client after pitching our ideas. Working in
a group was great as in a situation such as this it is best to
bounce ideas off others and take things forward.
PEPPER MINT
VII
PEPPER M I NT FE A R & GEN DER A STRO-FEST
PITCHING A CAMPAIGN
CLIENT FEEDBACK
APPLYING STRATEGIES
PRE-LAUNCH
attention grabbers
PRE-LAUNCH
outdoor campaign
where is
As attention grabbing techniques, we believe that nothing gets
better than Indian Street Culture. Everyone loves to stare.
Stare at something. Stare at nothing. Stare at Peppermint. While doing a Business Design course at Idiom we were split
After all, it’s a really nice place to go to!
into groups and given the challenge on taking a live ongoing
project and making a pitch presentation to the Client itself.
Using arrows as a design language and to communicate the direction in which the hotel is we This was an all around learning experience as we even got
can actually involve the actual characteristics of that neighborhood by simple painting upon it. feedback from the client after pitching our ideas. Working in
The paint would be fluorescent reflective paint that would even be visible at night. a group was great as in a situation such as this it is best to
bounce ideas off others and take things forward.
PEPPER MINT
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PRE-LAUNCH
LABS & PROJECTS
MAIN MENU
DIMENSIONAL MATRIX
PREV CATEGORY NEXT
VII
magnetic attraction and repulsion.
PRE-LAUNCH
corporate kit
APPLYING STRATEGIES
PITCHING A CAMPAIGN
where is
out
find
to
spin
magnetic placards
PEPPER M I NT
PEPPER MINT
outdoor campaign
VII
PEPPER M I NT FE A R & GEN DER A STRO-FEST
PITCHING A CAMPAIGN
CLIENT FEEDBACK
APPLYING STRATEGIES
in-house exhibition
THANK YOU
POST LAUNCH
fun days@peppermint
PEPPER MINT
VII
PEPPER M I NT FE A R & GEN DER A STRO-FEST
PUBLIC INSTALLATIONS
PUBLIC INSTALLATIONS
PUBLIC INSTALLATIONS
ASTRO-FEST
VII
PEPPER M I NT FE A R & GEN DER A STRO-FEST
They can now use the polyfirs & foil to make stars and They must now tie a string to each star and mark a point
cover them with different papers if desired. noting how long the star is from the board.
ASTRO-FEST
VII
PEPPER M I NT FE A R & GEN DER A STRO-FEST
ASTRO-FEST
VII
PEPPER M I NT FE A R & GEN DER A STRO-FEST
ASTRO-FEST
VIII
ONE DEGR EE CONNECTIVITY NAGARWA LLA ESTATES TFOEM CELEBUTA NTE
SIMPLE PROCESS
REAL WORLD
INTERFACE
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REAL WORLD
INTERFACE
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NAGARWALLA ESTATES
VIII
ONE DEGR EE CONNECTIVITY NAGARWA LLA ESTATES TFOEM CELEBUTA NTE
REAL WORLD
INTERFACE
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K A R L N AGA R WA LL A
grnd fl r, ja l da rsha n, 51, napea nsea road, mum ba i 400036
Nagarwalla Estates is an established and well reputed Real
K A R L N AGA R WA LL A t 022 23673265 23683713 23684 481 f 022 2363 0006
m +91 9821280725 e naga r w a l laestates@vsnl. com Estate company in South Bombay. They needed to revamp
their brand and did not really have a “logo” before this.
w w w. naga r w a l laestates. com
NAGARWALLA ESTATES
VIII
ONE DEGR EE CONNECTIVITY NAGARWA LLA ESTATES TFOEM CELEBUTA NTE
REAL WORLD
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TFOEM
VIII
ONE DEGR EE CONNECTIVITY NAGARWA LLA ESTATES TFOEM CELEBUTA NTE
ADVERTISEMENTS
REAL WORLD
INTERFACE
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MAIN MENU Stationery - Business card back
celebutante
TALENT
nt TALENT
EVENTS
celebutante
celebutante
TALE NT IMAGE
IMAGE
IMAGE
E VE NTS celebutante
TALENT
While interning at Vyaas Gianetti Creative in Mumbai, I was
put onto a Branding project for “Celebutante” which is a
Talent & Event Management company. From ideating to
I MAG E celebutante
EVENTS
what the logo should be to taking it across all stationary
and having them sent for print, everything was a learning
Winning takes talent, to repeat takes character. Life is an event. Things do not change, we change process. We also developed some advertising concepts
for their courses offered.
CELEBUTANTE
VIII
ONE DEGR EE CONNECTIVITY NAGARWA LLA ESTATES TFOEM CELEBUTA NTE
ADVERTISEMENTS
REAL WORLD
INTERFACE
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C 60 R 114
TALENT IMAGE EVENTS TALENT IMAGE EVENTS M 0 G 191
Y 100 B 68
K 0
CELEBUTANTE
VIII
ONE DEGR EE CONNECTIVITY NAGARWA LLA ESTATES TFOEM CELEBUTA NTE
ADVERTISEMENTS
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INTERFACE
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CELEBUTANTE
IX
SAY I A M
CONDUCTING A WORKSHOP
SOCIAL
RESPONSIBILITY
PREV CATEGORY NEXT
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SAY I AM
IX
SAY I A M
CONDUCTING A WORKSHOP
SOCIAL
RESPONSIBILITY
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SAY I AM
X REFLECTIVE
STATEMENT
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While perusing my Bachelors in Mass Media, I
had decided that I wanted to get my MA in
Strategic Marketing from Warwick - I made it my
goal. Life, being the way it is opened up many
more avenues and my curiosity got the best
of me. I found myself doing an internship at a
Design Studio and loved what I was doing. After
graduating, I decided that I would experiment,
take a chance and go with what I “feel” like doing
- which is unusual, as for me most decisions are
based on logical evaluation and analysis. Srishti,
was meant to happen - because of the nature in
the ability to experiment freely in areas I would
not have ventured into. I have also taken it upon
myself to become a better photographer as that
is my passion and I hope to be able to persue
it in the future.