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Retail Projrct Des

Retail Projrct Des

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Published by Amey Sankhe
This is Entire project report on Organise Retail Industry on Home Decore and Furniture Products
This is Entire project report on Organise Retail Industry on Home Decore and Furniture Products

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Published by: Amey Sankhe on Jul 15, 2010
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10/25/2012

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ABSTRACT
This study is intended to help HomeStop to decide upon the steps to be takenfor identifying target customer & therefore creating awareness programs for attracting customer to store so that the growth of the Store keeps onimproving.This study is an attempt to Understand the Perception about The BrandedHome Décor & Furniture & On The Basis Of Perceptual MappingTargeting the Market segment for attracting customer to HomeStop, VashiThe area where research is conducted is
Vashi, Juinagar,Nerul,Seawood,Kharghar 
 Primary data have been used for analysis. However, secondary source haveyielded preliminary information. Research conducted was descriptive innature. Descriptive research helped me to develop the concept to clearlyestablish priorities, to divulge adequate information which helps me indecision making and thus essential for making the study a success.A structured questionnaire was used to obtain required information and tounderstand the Perception about The Branded Home Décor & Furniture andto find the ways through which the company can come up to the expectationof customer so that more number of customers are attracted towards store.I have used selected sampling for my survey. Care was taken that therespondents were from middle & upper middle class.A sample size of 200 respondents was taken from various parts of NaviMumbai. I collected data and analyzed them. I have critically analyzed eachand every question in the questionnaire and then given the managerialimplication. This analyzed data was later converted into bar diagrams for 
 
 2
convenience. This also made it easy to draw a conclusion based research and provide a presentable format for the report. Later on the information werecompiled to form a presentable report.A better strategy to satisfy customer is only the way to gain customer attention and to penetrate more in own catchment area. Strategy must be inall area like Promotional offer/Scheme, Product Pricing, Employee behavior,Billing Process, Product Assortment, Product quality in terms of RATER.It is found in the research that customer¶s gives priorities to factor like proximity, variety, price for Home Décor & Furniture product henceHomeStop should come up with various Price & Product Strategies to attractnew & hold existing customers.Last but not least Navi Mumbai is rapidly developing city frominfrastructure, economic, social & industrial point of view. Lots of realestate projects are on the finishing path. So, demand for branded Home &office Furniture is expected to increase at much faster pace. Also thinkingand attitude of customers is changing towards branded Home Décor &Furniture product. So the concept of retail that is
Touch
 
and 
 
Feel 
the product is properly applied it would ultimately benefit HomeStop.
 
 3
IN
TRODUCT
I
O
N
 
When man started to cultivate and harvest the land, he would occasionallyfind himself with a surplus of goods. Once the needs of his family and localcommunity were met, he would attempt to trade his goods for differentgoods produced elsewhere. Thus markets were formed. These early effortsto swap goods developed into more formal gatherings. When a producer who had a surplus could not find another producer with suitable products toswap, he may have allowed others to owe him goods. Thus early credit termswould have been developed. This would have led to symbolicrepresentations of such debts in the form of valuable items (such asgemstones or beads), and eventually money.
HOW RETA
IL
DEVE
L
OPEDPEDD
L
ERS A
N
D PRODUCERS:
The Retail Trade is rooted in two groups, the peddlers and producers.Peddlers tended to be opportunistic in their choice of stock and customer.They would purchase any goods that they thought they could sell for a profit. Producers were interested in selling goods that they had produced.
EAR 
LY
MARKETS:
Over time, producers would have seen value in deliberately over-producingin order to profit from selling these goods. Merchants would also have begunto appear. They would travel from village to village, purchasing these goodsand selling them for a profit. Over time, both producers and merchants,would regularly take their goods to one selling place in the centre of thecommunity. Thus, regular markets appeared.The First Shop : Eventually,markets would become permanent fixtures i.e. shops. These shops along

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