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Consumer Behaviour

Consumer Behaviour

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Published by John22y
Consumer Behaviour

Based on concepts from
Psychology Sociology Anthropology Marketing Economics


Why do we need to study Consumer Behaviour?

Because no longer can we take the customer/consumer for granted.

Failure rates of new products introduced
Out of 11000 new products introduced by 77 companies, only 56% are present 5 years later. Only 8% of new product concepts offered by 112 leading companies reached the market. Out of that 83% failed to meet marketing objectives.


All
Consumer Behaviour

Based on concepts from
Psychology Sociology Anthropology Marketing Economics


Why do we need to study Consumer Behaviour?

Because no longer can we take the customer/consumer for granted.

Failure rates of new products introduced
Out of 11000 new products introduced by 77 companies, only 56% are present 5 years later. Only 8% of new product concepts offered by 112 leading companies reached the market. Out of that 83% failed to meet marketing objectives.


All

More info:

Categories:Types, Business/Law
Published by: John22y on Jul 15, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Consumer Behaviour
Consumer Behaviour
Based on concepts from
Based on concepts from
Psychology
Psychology
Sociology
Sociology
Anthropology
Anthropology
Marketing
Marketing
Economics
Economics
W
hy do we need to study
W
hy do we need to study
Consumer Behaviour?
Consumer Behaviour?
Because no longer can we take
Because no longer can we take
the customer/consumer for
the customer/consumer for
granted.
granted.

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