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The Marketing Mix

The Marketing Mix

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Published by viral_mba05

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Published by: viral_mba05 on Jul 15, 2010
Copyright:Attribution Non-commercial

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09/23/2010

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 The Marketing Mix 
4 PS
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15 July 20101VIRAL A CHAUHAN
 
Meaning of Marketing Mix 
Marketing Mix is the tool available to abusiness to gain the reaction it isseeking from its target market toachieve its marketing objectives.The
marketing mix
comprises foubasic marketing strategies known as thefour Ps:
15 July 20102VIRAL A CHAUHAN
 
4
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Product PricePlacePromotion
15 July 20103VIRAL A CHAUHAN

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