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Ghana Tourism Development Plans

Ghana Tourism Development Plans

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Published by Jean Lukaz
Ghana Tourism Development Plans
Ghana Tourism Development Plans

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Published by: Jean Lukaz on Jul 16, 2010
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04/24/2013

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GHANA: TOURISM DEVELOPMENT PLANS
By Jean Lukaz MIH 
Box 1
TOURISM FEASIBILITY STUDIES IN GHANA
UNDP 1973USAID 1973FX IMPACT 1973TOURISM MULTIPLIER EFFECTSUSIESC 1975Box 2
15 year Tourism Development Plan 1975-1990Goal:
To guide tourism planning during the period
Targets:
Achieve an annual growth rate of 12.5%Increase in international tourist arrivals from 64,000 in 1975 to 357,000per annum by 1990Increase average length of stay from 4 to 9.4 daysIncrease number of hotels from 900 in 1975 to more than 13,000 in 1990Create 36,000 new direct and indirect jobs annuallyIncrease foreign exchange earnings at a rate of $58m per annum
 
Box 3
15 YEAR TOURISM DEVELOPMENT PLAN 1996-2010Goal:
To transform Ghana into a major tourism destination
Targets:
Increase annual international tourist arrivals from 286,000 in 1995 to1,062,000 in 2010Develop Ecotourism based on abundant natural resource attractionsDevelop Heritage Tourism based on cultural attractions related to theslave trade and attract Africans in the Diaspora (USA and Caribbean)Increase number of beds from 3,420 in 1995 to 11,350 in 2010
 
Box 4
STRATEGIC ACTION PLAN 2003-2007Vision:
 Realise the Potential of the Tourism Sector in the country's economy bygenerating growth of 20% p.a. by the year 2007
Goal:
 To Make Ghana a Competitive & Quality Tourism Destination within theFramework of Respect for the Country's Cultural, historical and EnvironmentalHeritage.
Purpose:
 To Make Ghana A Preferred Destination in Africa by the End of Year 2007
Targets by 2007
Increase Tourism Arrivals to 1 millionMake Tourism the largest Employer after Agriculture & RetailingMake Tourism the Largest Employer in the Formal Sector + 300,000 jobsIncrease Tourism Forex Earnings from Current US$500m to US$1.5bBoost domestic tourismEstablish Ghana as the "Homeland
” 
for African in the Diaspora
Challenges
High Cost DestinationPoor Infrastructural DevelopmentInadequate, untrained human resourcesPoor marketingLaw awarenessLack of InvestmentUnderdeveloped productionBox 5
GHANA POVERTY REDUCTION STRATEGY II 2006-2009: FOCUS ON TOURISMGoals:
 Effective aggressive promotion of Ghana as a competitive tourist destinationFacilitating the development of modern capital city for the purpose of tourismand businessHarmonization, standardization and expansion of national tourism trainingprogramsCreating conducive environment for private sector investment in qualityproduct developmentFacilitating infrastructure development at all major tourist sitesVigorous promotion of domestic tourism to encourage Ghanaians to appreciatetheir national heritage and create wealth for rural communitiesImproving the IT based tourism data management and disseminationPromoting community-based large, medium and small scale enterprisesImproving the coverage of registered and licensed tourism plants

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