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Search Marketing & Social Media Elite Teach Practical Lessons at B2B Search Strategy Summit

Search Marketing & Social Media Elite Teach Practical Lessons at B2B Search Strategy Summit

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Published by selvamsuresh
Last month PPC Summit presented the B2B Search Strategy Summit in San Francisco, bringing together the top minds in B2B Search Marketing from Microsoft, Google, Business.com, Marketo.com, YouSendit, Enquiro, SEO-PR, TopRankMarketing.com and HubSpot during a full day of search marketing and social media strategy sharing sessions.
Last month PPC Summit presented the B2B Search Strategy Summit in San Francisco, bringing together the top minds in B2B Search Marketing from Microsoft, Google, Business.com, Marketo.com, YouSendit, Enquiro, SEO-PR, TopRankMarketing.com and HubSpot during a full day of search marketing and social media strategy sharing sessions.

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Published by: selvamsuresh on Jul 16, 2010
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Search Marketing & Social Media Elite Teach Practical Lessons at B2B Search Strategy SummitLast month PPC Summit presented the B2B Search Strategy Summit in San Francisco,bringing together the top minds in B2B Search Marketing from Microsoft, Google,Business.com, Marketo.com, YouSendit, Enquiro, SEO-PR, TopRankMarketing.com andHubSpot during a full day of search marketing and social media strategy sharingsessions.Port Townsend, WA, July 16, 2010 -- Last month PPC Summit presented the B2B Search Strategy Summit in San Francisco, bringing together the top minds in B2B Search Marketing from Microsoft, Google, Business.com, Marketo.com, YouSendit, Enquiro, SEO-PR, TopRankMarketing.com and HubSpot during a full day of search marketing and social media strategy sharing sessions. Nearly 150 marketers attended theevent to hear from search engine marketing (SEM) and social media's elite practicioners who spent the day sharing closely guarded secrets to online marketing success."The growing need for practical search marketing and social media training is more apparent than ever in the B2B Marketing space," says Conference Chair, Mary O'Brien, and host of the upcoming PPC Summit Presentsâ
¦Search Marketing and SocialMedia Success in September. "We designed this event to provide a unique approach to search and social media training, offering real-world case study lessons and applicable strategies that other training conferences don't offer."The full day of strategy sessions kicked off with an opening keynote from Gord Hotchkiss, Enquiro CEO, who shared findings from the comprehensive business-to-business marketing research study -- the BuyerSphere Project. Later Hotchkiss, Patricia Neuray of Business.com, Frederick Vallaeys of Google and Valerie Bolduc ofMicrosoft answered top-of-mind B2B Search Marketing questions during the ExpertHot Seat panel discussion. Jay Middleton, Adobe's Senior Worldwide Search Marketing Manager, led the afternoon keynote on "The Future of B2B Search Marketing".The day was chock full of instructive panel discussions, expert Q&A and case study lessons delving into search marketing and social media hot topics from keyword research, landing page optimization, paid search, search engine optimization,press release optimization and much more.Many themes were covered throughout the event, but the main takeaways focused exclusively on B2B search engine marketing best practices and how marketers can apply them to get better B2B online marketing ROI. The overall B2B case study dataconcluded the critical keys to successful optimization are: Gain a better understanding of buyer behaviors, create and manage targeted keyword lists and integrate Search Marketing and Social Media for greater market outreach.Here are some essential B2B Search and Social Media Marketing conference takeaways:* Utilize Paid Search, Search Engine Optimization (SEO), Social Media, Landing Pages and Press Release Optimization to boost Search Marketing ROI* Get to know your audience and stay close to your customers* Make sure sales and marketing teams are tightly integrated to ensure the sale* Understand buyer behaviors and customer search habits to help optimize search campaigns* Integrate Marketing and Social Media channels to further support lead generation and foster branding* Diversify Paid Search campaigns to boost search engine marketing results* Incorporate targeted keywords into all Marketing/Sales/Social Media communications* Pay attention to analytics and focus on cost-per-customer rather than cost

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