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Grameen Phone

Grameen Phone

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Published by Dipock Mondal
This report is on GP of Talenor
This report is on GP of Talenor

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Published by: Dipock Mondal on Jul 16, 2010
Copyright:Attribution Non-commercial

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06/29/2013

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Executive Summary
This report is assigned by M. Shahab Uddin, lecturer, Faculty of Business, NorthernUniversity Bangladesh, to get a view of Grameen Phone’s products that offer inBangladesh. It gives the clear understanding to Grameen Phone’s products. The base of this report is the service marketing mix of Grameen phone. The report has beendeveloped basically on secondary data.Grameen Phone is the first leading cell phone companies in Bangladesh. Grameen Phonelaunched its service on the Independence Day of Bangladesh in March 26, 1997.Grameen Phone’s Global System for Mobile or GSM technology is the most widelyaccepted digital system in the world. It is a join venture company.Grameen Phone believes in service, a service that leads to good business and gooddevelopment. Telephony helps people work together, raising their productivity. This gainin productivity is development, which in turn enables them to afford a telephone service,generating a good business.Grameen Phone offers a number of products and value-added services to its valuedsubscribers. The number of subscribers of these products is more than one(01) core. InPre-Paid, the number of subscribers is 80,00,000 and in Post-Paid is more than 20,00,000. No other companies have such as huge subscribers in Bangladesh. Grameen Phone offerstheir products not only to individual subscriber but also to usiness organization throughcorporate line. It is high quality and fully integrated telecommunication service for the business entities. The network of Grameen Phone covered in Bangladesh is 64 Districtsand 460 Upazilas.For their unique services and products, the market of Grameen Phone for cell phone is the peak position in Bangladesh.
 
TABLE OF CONTENTS
E
XECUTIVE
 
SUMMERY
1
.
I
NTRODUCTION
1.1
ORIGIN
 
OF
 
THE
 
REPORT
1.2
PURPOSE
 
OF
 
THE
 
REPORT
1.3
SCOPE
1.4
LIMITATIONS
1.5
HISTORICAL
 
BACKGROUND
1.6
SOURCE
 
AND
 
METHODS
 
OF
 
COLLECTING
 
DATA
1.7
 
DEFINITION1.8 Report PREVIEW
2. over View of GrameenPhone
2.1
THIS
 
IS
 
GRAMEEN
 
PHONE
2.2
THE
 
PURPOSE
 2.3 THE
STRATEGY
2.4 THE
PEOPLE
2.5
THE
 
TECHNOLOGY
2.6
THE
 
SERVICE
2.7
THE
 
RESULT
2.8
ORGANIZATIONAL
STRUCTURE2.9
SHARE
 
HOLDERS
 
OF
 
THE
 
GRAMEEN
 
PHONE
2.10
 
Telenor Mobile Communications
 
AS2.11
GRAMEEN
 
TELECOM
2.12
GP
 
CUSTOMER 
 
SERVICE
 
POINT
2.13
GP
 
CUSTOMERE
 
CENTER 
 
 NOW
OPENS
EVERYDAY
2.14
GRAMEEN
 
PHONE
 
CROSSES
01
CORE
 
SUBSCRIBERS
 
MARK 
 
3.
ACTIVITIES
3.1
VALUE
 
ADDED
 
SERVICES
 
4.
PROBLEM
 
IDENTIFICATION
 
AND
 
RECOMMENDATION
4.1
PROBLEM
 
IDENTIFICATION
4.2
RECOMMENDATION
 
5.
CONCULATION
 
Chapter- 2
2.1Over View of GrameenPhone
This is GrameenPhone
 November 28, 1996: GrameenPhone was offered a cellular license in Bangladesh by the Ministry of Posts and Telecommunications
March 26, 1997: GrameenPhone launched its service on the Independence Day of Bangladesh
After ten(10) years of operation, GrameenPhone has more than 1(one) coresubscribers as of July 2007.
The Purpose
GrameenPhone has a dual purpose: to receive an economic return on its investments andto contribute to the economic development of Bangladesh where telecommunications can play a critical role. This is why GrameenPhone, in collaboration with Grameen Bank, isaiming to place one phone in each village to contribute significantly to the economicuplift of those villages.
The Strategy
GrameenPhone’s basic strategy is coverage of both urban and rural areas. In contrast tothe “island” strategy followed by some companies, which involves connecting isolatedislands of urban coverage through transmission links, GrameenPhone builds continuouscoverage, cell after cell. While the intensity of coverage may vary from area to areadepending on market
 
conditions, the basic strategy of cell-to-cell coverage is appliedthroughout GrameenPhone’s network.
The People
The people who are making it happen – the employees – are young, dedicated andenergetic. All of them are well educated at home or abroad, with both sexes (genders) andminority groups in Bangladesh being well represented. They know in their hearts thatGrameenPhone is more than just about phones. This sense of purpose gives them thededication and the drive, producing – in about three years – the biggest coverage andsubscriber-base in the country. GrameenPhone knows that the talents and energy of itsemployees are critical to its operation and treats them accordingly.

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