Managing Mass Collaboration Ahmad Ghazawneh
Managing Mass Collaboration
Toward a Process Framework
Ahmad GhazawnehMaster thesis submitted June, 2008
: 122 pages
Pär-Ola Zander, Ph.D.
Prof. Erik WallinProf. Kjell-Ake Holmberg
The development of new technologies, the new scientific initiatives and the newglobal market are giving rise to new models of collaboration. One of these models is ‘Mass Collaboration’ which is based on Web 2.0 technologies and services. To date,this model has been researched from a strategy perspective and no existing researchperspectives are addressing how this model of collaboration can be managed.The purpose of the study is to create and form a process framework from existingtheories, practices and approaches in order to manage mass collaboration’sinitiatives and projects in organizations, and has the ability to analyze and describethose projects. This is done by two research strategies: Firstly, creating a theoreticalgrounded framework based on different dimensions of theoretical and technologicalapproaches and practices, such as Knowledge Management, Web 2.0, andStakeholder Theory. These approaches are formed in a relational model. Secondly, Areal case study is analyzed in terms of the framework -Idémarken Project of Hedensted Kommune / Denmark, which shares the context of this research.The main contribution and result of this study is a process framework that addresseshow mass collaboration’s projects can be managed. This framework consists of threeinterrelated modules that deal with the adoption lifecycle of mass collaboration. Inaddition, the framework confirmed its ability to analyze and illustrate real life casestudies and projects of mass collaboration.
Mass Collaboration, Web 2.0, Knowledge Management, Social Network Theory, StakeholderTheory.