Managing Mass Collaboration:
Toward a Process Framework
Master thesis, 15 ECTS, Department of Informatics
Submitted:
June, 2008
Author:
Ahmad Ghazawneh
Supervisor:
Pär-Ola Zander, Ph.D.
Examiners:
Prof. Erik WallinProf. Kjell-Ake Holmberg
School of EconomicsAnd Management
Lund University
Department of Informatics
Managing Mass Collaboration Ahmad Ghazawneh
1
LUND UNIVERSITY
Informatics
Managing Mass Collaboration
Toward a Process Framework
©
Ahmad GhazawnehMaster thesis submitted June, 2008
Size
: 122 pages
Supervisor:
Pär-Ola Zander, Ph.D.
Examiners:
Prof. Erik WallinProf. Kjell-Ake Holmberg
Abstract
The development of new technologies, the new scientific initiatives and the newglobal market are giving rise to new models of collaboration. One of these models is ‘Mass Collaboration’ which is based on Web 2.0 technologies and services. To date,this model has been researched from a strategy perspective and no existing researchperspectives are addressing how this model of collaboration can be managed.The purpose of the study is to create and form a process framework from existingtheories, practices and approaches in order to manage mass collaboration’sinitiatives and projects in organizations, and has the ability to analyze and describethose projects. This is done by two research strategies: Firstly, creating a theoreticalgrounded framework based on different dimensions of theoretical and technologicalapproaches and practices, such as Knowledge Management, Web 2.0, andStakeholder Theory. These approaches are formed in a relational model. Secondly, Areal case study is analyzed in terms of the framework -Idémarken Project of Hedensted Kommune / Denmark, which shares the context of this research.The main contribution and result of this study is a process framework that addresseshow mass collaboration’s projects can be managed. This framework consists of threeinterrelated modules that deal with the adoption lifecycle of mass collaboration. Inaddition, the framework confirmed its ability to analyze and illustrate real life casestudies and projects of mass collaboration.
Keywords
Mass Collaboration, Web 2.0, Knowledge Management, Social Network Theory, StakeholderTheory.
Managing Mass Collaboration Ahmad Ghazawneh
2
Acknowledgments
I would like to thank, for and foremost, my supervisor, Dr. Pär-Ola Zander, for histhoughtful guidance and constant support throughout my graduate studies andduring the completion of this thesis. Thanks also to Prof.
Erick Wallin for hisencouragement for the early stages of planning the thesis.I would like to thank the informants who have contributed in this study, for theirpositive responses during the interviews, without their valuable inputs it would nothave been possible to carry out the study: Kim Nissen, Mette Vildbrad and JohannesGrane Larsen from Hedesnted Kommune, and Carsten Borch from Idéhus.I am also very appreciative to all members of my family for their prayers and lovethroughout my studies. I would like to especially thank my parents, Mustafa andWessal Ghazawneh for their unique support and assistance. And finally I would liketo thank Mona for all her appreciated support and encouragement, and helping me inthe translation of documents from Danish to English and for her efforts during all thestages of this research.Thank You.Lund, June 2008Ahmad Ghazawneh
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Master Thesis: Managing Mass Collaboration - Toward a Process Framework
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