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Tata Motors Case Study- AMIT KRISHNA,PATNA

Tata Motors Case Study- AMIT KRISHNA,PATNA

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Published by: amit-1 on Jul 17, 2010
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01/11/2013

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Amit KrishnaM.B.A+ P.G.P (2008-10)Marketing
Amit Krishna, Mount Carmel Business School, N.delhi
 
 
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3CURRENT SITUATION.................................................................................................................3Company Overview.............................................................................................................3Corporate Governance.........................................................................................................5Financial Position.................................................................................................................6CORE COMPETENCIES................................................................................................................7Research & Development....................................................................................................7Acquisitions, Mergers & Expansion....................................................................................9Organization Location.......................................................................................................10PEST..............................................................................................................................................11Political..............................................................................................................................11Economic...........................................................................................................................13Social..................................................................................................................................14Technological.....................................................................................................................15SWOT ANALYSIS.......................................................................................................................16Strengths............................................................................................................................16Weaknesses........................................................................................................................17Opportunities......................................................................................................................18Threats................................................................................................................................19CAPITALIZING ON TATA MOTOR’S SUCCESS....................................................................20CONCLUSION..............................................................................................................................21WORKS CITED............................................................................................................................22APPENDIX A, B, C, D, E.............................................................................................................24
Amit Krishna, Mount Carmel Business School, N.Delhi-75
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INTRODUCTION
Established under the parent company, Tata Group, in 1945, Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to liston the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnershiphas led Tata Motors to not only become India’s largest automobile company but also India’slargest commercial vehicle manufacturer; the world’s top five manufactures of medium andheavy trucks and the world’s second largest medium and heavy bus manufacturer. Having justentered the passenger vehicles market segment in 1991, Tata Motors now ranks second in India’s passenger vehicle market.Tata has enjoyed the prestige of having developed Tata Ace, India’s first indigenous lightcommercial vehicle; Tata Safari, India’s first sports utility vehicle; Tata Indica, India’s firstindigenously manufactured passenger car; and the Nano, the world’s least expensive car. A fulltimeline of Tata Motors Limited is supplied in Appendix A.
CURRENT SITUATION
COMPANY OVERVIEWThe Tata Motors group is a passenger and commercial vehicle manufacturer based inIndia. The motor group was established in 1945 as part of the larger Tata Group. They havelong been known for their commercial vehicles and in the past ten years entered into the passenger car market. Currently, Tata Motors has a line of five passenger vehicles and a largeline of commercial vehicles producing pickups, trucks, tractor trailers, tippers, and buses. Both
Amit Krishna, Mount Carmel Business School, N.Delhi-75
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