Established under the parent company, Tata Group, in 1945, Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to liston the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnershiphas led Tata Motors to not only become India’s largest automobile company but also India’slargest commercial vehicle manufacturer; the world’s top five manufactures of medium andheavy trucks and the world’s second largest medium and heavy bus manufacturer. Having justentered the passenger vehicles market segment in 1991, Tata Motors now ranks second in India’s passenger vehicle market.Tata has enjoyed the prestige of having developed Tata Ace, India’s first indigenous lightcommercial vehicle; Tata Safari, India’s first sports utility vehicle; Tata Indica, India’s firstindigenously manufactured passenger car; and the Nano, the world’s least expensive car. A fulltimeline of Tata Motors Limited is supplied in Appendix A.
COMPANY OVERVIEWThe Tata Motors group is a passenger and commercial vehicle manufacturer based inIndia. The motor group was established in 1945 as part of the larger Tata Group. They havelong been known for their commercial vehicles and in the past ten years entered into the passenger car market. Currently, Tata Motors has a line of five passenger vehicles and a largeline of commercial vehicles producing pickups, trucks, tractor trailers, tippers, and buses. Both
Amit Krishna, Mount Carmel Business School, N.Delhi-75