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Corporate Social Responsibility

Corporate Social Responsibility



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Published by Kuldip Gupta

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Published by: Kuldip Gupta on Sep 30, 2007
Copyright:Attribution Non-commercial


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Corporate Social Responsibility:It was heartening to note that the first statement made by the new incomingPresident Mr. Niranjan Mohanty was about Corporate Social Responsibility.At the Outset the corporate world must realize that Corporate SocialResponsibility is about inclusive growth and not about charity.The concept of all inclusive Growth has been well defined in Shanti mantra in ourKato Upanishad at least FOUR Millenniums back. The Mantra reads as:“OM SAHANA VAVATU SAHANA BHUNATTUSAHA VIRYAM KARAWAVAHAITEJASVINAVADITAMASTUMA VIDVISHAVAHAIOM SHANTI SHANTI SHANTI OM”Together may we be protectedTogether may we be nourishedTogether may we work with great energyMay our journey together be brilliant and effectiveMay there be no bad feelings between usPeace, peace, peaceMr. JRD Tata the visionary and industrialist, though much before CSR became abuzz word, observed “ In a free enterprise, the community is not just anotherstake holder in Business. But it’s in fact the very purpose of its existence.No truer words have been said about CSR much before this acronym gained coinageand became a popular jargon. Unlike several other acronyms and jargons parrotedthis has to delivered with hard core fundamental work. There is no particular definition of CSR. It has been defined by World BusinessCouncil for Sustainable Development a CEO led institution stated:-“Corporate Social Responsibility is the continuing commitment by business tobehave ethically and contribute to economic development while improving thequality of life of the workforce and their families as well as of the localcommunity and society at large"Internationally CSR is the responsibility of the Corporate world towards itscustomer and several segments of the society. In India it would stand modified toprincipally cover the under privileged class of society as target beneficiary.The Corporate World’s three primary considerations and in that order are Profit,People and Planet. Well Profit generation need not be elaborated upon. The third“P” i.e., Planet is covered under Pollution Control, Kyoto Protocol and severalsimilar legal and quasi legal regulations. For the second and most important “P ”i.e., People there is no legal regulation. The CSR covers that second “P”.Through Globalization the Corporate India has recorded a healthy 9.4% growth. Yetthe Rural Bharat distinct from this Corporate India lives at or below subsistencelevel. Whereas Economic Capital has had a tremendous growth, the social capital isrequired to be nurtured through CSR.The Vision 2020 of India becoming a super power by 2020 as perceived by our expresident Mr. Abdul Kalam is nearly impossible to achieve unless some hard corefundamental work is done amongst the under privileged class and they are broughtinto the mainstream and rendered productive and contributors to the GNPIndia is a very large country with a mega population of 1.2 billion people. TheCorporate world rarely has the infrastructure and professionalism to deliverquality and cost effective CSR projects.There are several GENUIN NGO’s doing exemplary work in several fields. A marriagebetween these NGO’s and Corporate world could usher in a very different andvibrant India.A 2001 survey showed that 80% of the Public believed that the ‘ The Publicinterest’ could be best served by NGO’s and only 67% believed the Corporate worldcould do so. Hence as per popular perception and common logic, delivery and

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