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A DecADe of chAnge
John F. Kennedy once said, ”Chane is the aw o ie. And those who ook ony to the past or present arecertain to miss the uture.” This quote, thouh vaid throuhout time, rins especiay true today. Thereaity o the present and possibiity o the uture bur toether more than ever beore.The past decade has bred unprecedented innovation in technooy, nancia coapse, increased ear ocimate chane, and the democratization o media creation and consumption in a obaized society deainwith the atermath o a major terrorist attack. Without a keen eye and a ervent passion to both evove anddrive chane, it is easier than ever or both brands and individuas aike to bink and be et behind.
chAnging of the guArD
Whie youth have aways introduced new ideas that hep shape cuture, today’s youn eneration haveound themseves at the very epicenter o major societa chane. Whie Miennias may not yet be CEOso Fortune 500 companies or eaders o the ree word, they are possiby the biest infuencers andinnovators around today.A 25-year-od is the CEO o themost searched brand on the web, a site with aarer popuation than the
United States.We have a Commander in Chie who won his spot in oce thanks to a rass roots movementueed by socia media. HeYouTubes, tweetsandcannot be separated rom his Backberry.Ceary
President Obama doesn’t a into the 1977-1996 ae rane used most requenty to dene Miennias,but he understands the importance o adoptin their vaues and thinkin ike one. Embracin the Mienniaperspective is key or anyone wantin to keep up (and move ahead o the curve).
the new LeADers
Chane wi not sow down as time passes; in act, most see it acceeratin at an unprecedented rate.Socia technooies wi urther pervade and interate into our ives in ways that the rest o us not namedZuckerber or Jobs ever dreamed o. Successu companies wi not ocus on “what’s aways worked.”Their eaders wi not be educated usin traditiona means, as the inormation in textbooks wi be out odate beore it is even printed.So what wi ead successu companies and drive rowth in the next decade? New ideas, creativeapproaches, innovative products, interated oranizations, open communication, connected communities,responsibe ethos, and most importanty- an increased passion or chane.