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Millennial Inc.: What your company will look like when Millennials call the shots

Millennial Inc.: What your company will look like when Millennials call the shots

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What your company will look like when Millennials call the shots
What your company will look like when Millennials call the shots

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Published by: Alexander Ainslie (AAinslie) on Jul 19, 2010
Copyright:Attribution Non-commercial

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10/28/2010

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What or compan will look likewhen Millennials call the shots
By Mr Youth and Intrepid
 
A std b:
 
Chelsea Market 75 Ninth Avenue 4th Floor New York, NY 10011T212.779.8700F212.779.8724 www.mryouth.com | www.thinkintrepid.com 3
Introdction
A DecADe of chAnge
 John F. Kennedy once said, ”Chane is the aw o ie. And those who ook ony to the past or present arecertain to miss the uture.” This quote, thouh vaid throuhout time, rins especiay true today. Thereaity o the present and possibiity o the uture bur toether more than ever beore.The past decade has bred unprecedented innovation in technooy, nancia coapse, increased ear ocimate chane, and the democratization o media creation and consumption in a obaized society deainwith the atermath o a major terrorist attack. Without a keen eye and a ervent passion to both evove anddrive chane, it is easier than ever or both brands and individuas aike to bink and be et behind.
chAnging of the guArD
Whie youth have aways introduced new ideas that hep shape cuture, today’s youn eneration haveound themseves at the very epicenter o major societa chane. Whie Miennias may not yet be CEOso Fortune 500 companies or eaders o the ree word, they are possiby the biest infuencers andinnovators around today.A 25-year-od is the CEO o themost searched brand on the web, a site with aarer popuation than the United States.We have a Commander in Chie who won his spot in oce thanks to a rass roots movementueed by socia media. HeYouTubes, tweetsandcannot be separated rom his Backberry.Ceary President Obama doesn’t a into the 1977-1996 ae rane used most requenty to dene Miennias,but he understands the importance o adoptin their vaues and thinkin ike one. Embracin the Mienniaperspective is key or anyone wantin to keep up (and move ahead o the curve).
the new LeADers
Chane wi not sow down as time passes; in act, most see it acceeratin at an unprecedented rate.Socia technooies wi urther pervade and interate into our ives in ways that the rest o us not namedZuckerber or Jobs ever dreamed o. Successu companies wi not ocus on “what’s aways worked.”Their eaders wi not be educated usin traditiona means, as the inormation in textbooks wi be out odate beore it is even printed.So what wi ead successu companies and drive rowth in the next decade? New ideas, creativeapproaches, innovative products, interated oranizations, open communication, connected communities,responsibe ethos, and most importanty- an increased passion or chane.

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