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Laura-Pollini Caso Benneton

Laura-Pollini Caso Benneton

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Published by loaz

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Categories:Topics, Art & Design
Published by: loaz on Jul 19, 2010
Copyright:Attribution Non-commercial

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11/05/2012

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Venice, Friday 27 June 2008Confidential1
Benetton Group
The value of communicative actions
A global fashion company, founded in Italy in 1965, present in 120 countries with over 5,000stores generating in 2007 a turnover of 2.1 billion euro, net of retailsales (+9% on previousyear).
 
Venice, Friday 27 June 2008Confidential2
1969
MaglierieBenetton advertising campaign
“Communication should never be commissioned from outside the company, butconceived from within its heart”
Luciano Benetton
 
Venice, Friday 27 June 2008Confidential3
1970
Ad by the Franco-Argentine cartoonist Copi
The Company, from its origin, was not only communicating with the consumer but withthe individual, his or her personality and needs.

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