Innovation Case Study: Steam Condensate Pump Product Design
Challenges facing the organization
The team lacked a structured process for guiding the thinking process to generate innovative productdesign solutions that are cost-effective and implementable.Past attempts at product design were unable to meet all criteria set by management: cost effective, easeof implementation, and increased throughput rate. The ideas generated by the team were either leadingto increased complexity of the product or increased costs.
Project Success criteria defined by Management
Management was exploring a structured approach to innovation that was low on complexity withoutcompromising the rigor and effectiveness. The following criteria were defined for evaluation of the ideas1.Cost of implementation should be low2.Ease of Implementation3.Maintainability in the long run should be easy4.Solution should result in a high satisfaction score from the user of the pump.
s Consulting Approach
The project was executed in the three phasesshown in the figure.1.Information Gatheringa)The primary objective of InformationGathering phase is to1.Understand the MainParameters of Value from acustomer perspectivei. Main Parameters of Value (MPV) are those attributes for product or service thatwill have the greatest significance in the customers purchasing decision.ii. Innovation requires a precise understanding of value: the who, what, when,where, how, and why of the customer
s need. It then means getting that valueto them without complexity creeping in.
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