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VAASAN YLIOPISTO
KAUPPATIETEELLINEN TIEDEKUNTA
MARKKINOINTI
Olli Kopakkala
VERKKOKAUPAN INTERNET-MARKKINOINNIN TOIMEPITEIDENKUSTANNUSTEHOKAS ALLOKOINTI KÄVIJÄSEURANNANTUOTTAMIA TIETOJA HYÖDYNTÄEN
MarkkinoinninKandidaatintutkielma
VAASA 2010
1
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