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Advertisement[1]

Advertisement[1]

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Published by Sudhir Yadav
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Published by: Sudhir Yadav on Jul 21, 2010
Copyright:Attribution Non-commercial

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10/25/2012

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By: -Shreya SinhaNeha BhatShilpi Jaggi Anjali Gupta
 
Definition
y
 Any paid form of non personal presentation andpromotion of ideas ,goods and services through massmedia such as newspapers, magazines, television andradio by an identified sponsor. -kotler
y
 Advertising is mass, paid for communication which isused to transmit information, develop attitudes andinduce some form of response from the audience.
 
Obj
ectives
y
T
o introduce a new product by creating interest for itsamong the prospective customers
y
T
o support personal selling program
y
T
o reach people inaccessible to sales man
y
T
o enter a new market or attract a new group of customers
y
T
o fight competition in the market and to increase thesales
y
T
o enhance the goodwill

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