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Table Of Contents

Preface
The Big Picture
SEO Benefits
SERP Real Estate
The Trust Factor
Lower Cost of Ownership
SEO Challenges
Competition
No Guarantees
Ranking Fluctuations
Time Factors
Organizational Structure
The SEO Process
The Research Phase
The Planning and Strategy Phase
The Implementation Phase
The Monitoring Phase
The Assessment Phase
The Maintenance Phase
SEO Alternatives
Paid Ads (or Links)
Traditional Marketing
Summary
CHAPTER 2
Search Engine Primer
Search Engines That Matter Today: Google
Yahoo!
Types of Search Engines and Web Directories
First-Tier Search Engines
Second-Tier Search Engines
Regional Search Engines
Topical (Vertical) Search Engines
Web Spider–Based Search Engines
Hybrid Search Engines
Meta Search Engines
Web Directories
Search Engine Anatomy
Spiders, Robots, Bots, and Crawlers
The Search (or Query) Interface
Search Engine Indexing
Search Engine Rankings
CHAPTER 3
Website Essentials
Domain Name Options
Domain Name Namespaces
Buying Domain Names
Hosting Options
Choosing Platforms
Hosting Types
Custom Site Design or Third-Party Software
Employing Custom Development
Utilizing Free or Paid Software
Website Usability
General Considerations
Linking Considerations
Know Your Demographics
Ensure Web Browser Compatibility
Create Simple Page Layouts
Use Intelligent Page Formatting
Create Smart HTML Forms
Optimize Your Site for Speed
Test Your Interface Design for Usability
Website Accessibility
CHAPTER 4
Internal Ranking Factors
Analyzing SERPs
On-Page Ranking Factors
Keywords in the <title> Tag
Keywords in the Page URL
Keywords in the Page Copy
Keywords in the <meta> Description Tag
Keywords in the Heading Tags
Keyword Proximity
Keyword Prominence
Keywords in the Link Anchor Text
Quality Outbound Links
Web Page Age
Web Page Size
On-Site Ranking Factors
Domain Name Keywords
Size or Quantity of Content
Freshness of Pages
Putting It All Together
Running the Script
Final HTML Report
CHAPTER 5
External Ranking Factors
External Links
Know Your Referrers
Quantity and Quality of External Links
Broken Outbound Links
Handling Broken Links
User Behavior Patterns
Analyzing the Search Engine Query Interface
Google Toolbar
User Behavior Lessons
Website Performance and Website Age
Website Performance
Website Age
CHAPTER 6
Web Stats Monitoring
Web Server Logs and Formats
NCSA Common Format
NCSA Combined Format
NCSA Combined Format in Apache
Converting IIS W3C to NCSA Combined
Spotting a Web Spider in Web Logs
Popular Web Stats Tools
Using WebLog Expert
Number of Visitors
Unique Versus Total Visitors
Number of Hits
Number of Page Views
Referrers
Search Engine (Referral) Hits
Searches/Keywords
Web Spider Hits
Using AWStats
Using Webalizer
Tying Searches to Individual Web Pages
Web Spider Patterns
User Patterns
Filtering Specific Data
Types of Web Page Elements
CHAPTER 7
Google Webmaster Tools and Google Analytics
Google Webmaster Tools
Webmaster Tools Setup
Dashboard
The “Site configuration” Section
The “Your site on the web” Section
The Diagnostics Section
Google Analytics
Installation and Setup
Navigating Google Analytics
Traffic Sources
Content
Goals
Google Analytics Shortcomings
Search Engine Traps
JavaScript Traps
JavaScript-Generated Content
JavaScript Dynamic Links and Menus
Ajax
Dynamic Widget Traps
Using Flash
Using Java Applets
Using ActiveX Controls
HTML Traps
Using Frames
Using Iframes
Using External DIVs
Using Graphical Text
Extremely Large Pages
Complex HTML and Formatting Problems
Website Performance Traps
Very Slow Pages
Error Pages
Session IDs and URL Variables
Splash or Doorway Pages
Robots.txt
CHAPTER 9
Robots Exclusion Protocol
Understanding REP
Crawling Versus Indexing
Why Prohibit Crawling or Indexing?
More on robots.txt
Creation of robots.txt
Validation of robots.txt
Placement of robots.txt
Important Crawlers
Understanding the robots.txt Format
Robots.txt Directives
XML Sitemap Format
XML Sitemap Example
Why Use XML Sitemaps?
XML Sitemap Auto-Discovery
Multiple XML Sitemaps
Sitemap Location and Naming
XML Sitemap Limitations
XML Sitemap Generators
XML Sitemap Validators
XML Sitemap Validator
XML Sitemap Submissions
Utilizing Other Sitemap Types
Pure Text (URL Listing) Sitemaps
News Sitemaps
RSS and Atom Sitemaps
Mobile Sitemaps
Video Sitemaps
CHAPTER 11
Keyword Research
Keyword Strategy
Long Tail Keywords
Keywords and Language
The Importance of Word Stemming
Keyword Modifiers
Latent Semantic Indexing (LSI)
Keyword Research Process
Establish a Current Baseline
Compile a Draft List of Keywords You Wish to Target
Evaluate Your Keywords
Finalize Your Keyword List
Implement Your Strategy
CHAPTER 12
Link Building
Precursors to Link Building
Start Building Your Reputation Early
Assess Your Current Situation
Emulate Your Competitors
Natural Link Acquisition
Link Sources and Link Quality
Elements of Link Building
Basic Elements
Link Bait
Social Bookmarking
Website Syndication
Directories
Adding Your Links Everywhere
Build a Complementary Site
CHAPTER 13
Competitor Research and Analysis
Finding Your Competition
Keyword-Based Competitor Research
Finding Additional Competitor Keywords
Competitor Backlink Research
Analyzing Your Competition
Historical Analysis
Web Presence and Website Traffic Analysis
Estimating Website Traffic
Estimating Social Networking Presence
Competitor Tracking
Current State Competitor Auditing
Future State Tracking
Automating Search Engine Rank Checking
CHAPTER 14
Content Considerations
Becoming a Resource
Predictive SEO
Short-Term Content
Twitter
Content-Sharing Sites
PPC Platforms
PPC Fundamentals
The SEM Process
Google AdWords
AdWords Setup
Campaign Setup
Keyword Match Types
Ad Setup
AdWords Testing
AdWords Tips
Google AdSense
AdSense Setup
AdSense Earnings
AdSense Website Setup
AdSense Tips
SEM and SEO Unison
SEO Keyword Tuning with PPC Testing
Choosing Better Keywords
Search Engine Spam
Understanding Search Engine Spam
What Constitutes Search Engine Spam?
Search Engine Spam in Detail
Script Listings
APPENDIX B
Ping Servers
Programming Environment
Index
P. 1
SEO Warrior

SEO Warrior

Ratings:

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(1)
|Views: 48,318|Likes:
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.Create compelling sites with SEO that can stand the test of timeOptimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the worldConduct keyword research to find the best terms to reach your audience--and the related terms they'll respond toLearn what makes search engines tick by utilizing custom scriptsAnalyze your site to see how it measures up to the competition
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.Create compelling sites with SEO that can stand the test of timeOptimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the worldConduct keyword research to find the best terms to reach your audience--and the related terms they'll respond toLearn what makes search engines tick by utilizing custom scriptsAnalyze your site to see how it measures up to the competition

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categoriesBooks, Computers, Web
Publish date: Nov 9, 2009
Added to Scribd: Jul 21, 2010
Copyright:Traditional Copyright: All rights reservedISBN:9781449389369
List Price: $35.99 Buy Now

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On the no-follow attribute thing, I think they still do pass juice.. however its pretty low.
CopperWebs added this note|
Why are all the comments jumbled up on this...
ColtecIT added this note|
Thank you for providing this document. ColtecIT found this to be very helpful. http://www.coltecit.com/
ssdindia added this note|
This document helpful to go ahead with organic seo. http://www.ssdindia.com
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From your document i can get idea about organic seo. Thakns for providing such a great information. http://www.chinawholesaletown.com/

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