Damo Grop – Cas Std

Challenge.

To dop a crati patorm which wod diracross arios mdia, coordiat its impmtatioad bid a oi mdia xctios.• Or a 4 w priod th patorm dd to racross oi, prss ad DM mdims to gratads ad dri:– Oi appicatios– Accot opigs– Dposit as

Strategy

Th oi mdia was bit across th DamoGrop ofcs i Sd ad thir ddicatdoi spciaists i Prag. A agcis wordcoaborati to crat a phasd approach to thach i trms o oi, prss ad DM.Phas  aimd to tst mdia ad crati b CPAor a 4-6 w priod. 2 xctios wr cratd– (a) Photographic ad (b) Rat-ad - to dtrmith rspos to both rots i trms o whthrth actd rspos rats ad dposits.• Th ro o oi i this tst was to:– Primar: dri appicatios rom th BaWst sit– Scodar: dri awarss + gratarigs rom ads who isitd th sitbt did ot app

reSultS

Oi mdia o - whi th Rat-ad xctiorcid mor imprssios, th Photo-admssag otprormd i trms o corsio ada o dposits.• Rat-ad – 2,032,964 Imprssios // $4,237 Dposits• Photo – ,980,55 Imprssios // $304,522 Dposits

TeleNet Phase 1 across all media = $8,571,546 Depositswww.bankwest.com.au/bts

# Oi Bsiss Saig Accot – BRW Bsiss Baig Awards 2006

$8.5M In DePOSItS In Only 4 WeeKS

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