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Free Email Marketing Guide

Free Email Marketing Guide

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Published by Andrew Conn
Free email marketing guide, created by Fluxx Email Marketing. Site: www.experiencefluxx.com
Free email marketing guide, created by Fluxx Email Marketing. Site: www.experiencefluxx.com

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Published by: Andrew Conn on Jun 18, 2008
Copyright:Attribution Non-commercial

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05/18/2013

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30 Day Free Trial www.experiencefluxx.com 1
Introduction……………………………………………………………………………........2
1. Why is email marketing important?
…..……………………………………..……………...
 22. What is Fluxx and what can it do?
.................................................................................
 4
Creating Email Campaigns……………………………………………………………….
 
6
3. Any tips for not getting marked as spam?
………………..…………………………………
 64. How do I write good subject lines?
………………..……………………...………………...
 75. What are the best practices for formatting text-only emails?
………………..………………..
 96. How do I personalize emails with my subscriber’s details?
………………..…………………
 13
Sending Email Campaigns………………..……………………………………………...
 
14
7. How do I import email addresses from other programs?
..………...…………………………
 148. How do I add a subscribe form to my website?
………………..……………………………
 179. Do I need permission to send to people?
………………..………………………………….
 1910. Should I remove subscribers who don’t open my emails?
………………..…………………
 2111. Does Fluxx look for duplicates in my subscriber lists?
………………..…………………….
 2112. What’s the difference between single and double opt in?
………………..…………………
 2213. How do I create and send to subscriber segments?
………………..………………………
 2314. Should I test my email campaigns before sending?
………………..……………………....
 25
Analyzing Email Campaigns………………..……………………………………………
 
26
15. Uh oh, what if I’m getting marked as spam?
………………..……………………………...
 2616. What do the different bounces mean?
………………..……………………………………
 2717. How many bounces are normal in an email campaign?
………………..…….……………..
 3018. What do the terms in the Campaign Snapshot mean?
………………..…………………….
 3119. Is it possible some emails might not be getting delivered?
………………..………………..
 3220. Can an email be opened multiple times?
………………..…………..……………..……..
 3221. What does the email campaign open rate mean?
………………..…………………...……
 33
 
30 Day Free Trial www.experiencefluxx.com 2
Why is email marketing important?
Email marketing is vastly important, especially to small and medium sizedbusinesses. When you compare the different ways a company can spend its marketing budget,whether it’s through advertisements in newspapers/magazines, direct mail, or trying to get better search engine rankings – it doesn’t matter, email marketing is the best way to market to existingand potential customers.
Compared to other marketing avenues, email marketing is the most:
o
 
rapid
o
 
scalable
o
 
measurable
o
 
cost effective
When talking about email marketing, we don’t mean just sending to all your contact throughOutlook, and hoping it does something beneficial (we actually wouldn’t recommend sendingHTML emails through Outlook because your emails are not going to display correctly for recipients who don’t use Outlook). Marketing through email involves drafting a plan, creatingpurposeful content, collecting email addresses on your website, segmenting email lists basedon customer behavior, analyzing email marketing campaign reports, and a whole lot more.

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