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Thomson

Thomson

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Ingenuity. Some times it takes re-educating the category and internal sales and support staff on the real value being offered to the marketplace. Linear motion design and configuration is the foundation of a well-built machine. It is a complex combination of math and science that requires specific knowledge and expertise. Thomson’s competitive edge and value lies in the expertise Danaher Motion provides in helping to ensure the proper selection, usage and integration with other motion components to optimize machine performance and productivity. Communications would need to demonstrate this technical competence, re-educate the target on “why” Danaher Motion and re-invigorate Thomson as the leading brand in the category. For more information, please visit www.symmetrimarketing.com
Ingenuity. Some times it takes re-educating the category and internal sales and support staff on the real value being offered to the marketplace. Linear motion design and configuration is the foundation of a well-built machine. It is a complex combination of math and science that requires specific knowledge and expertise. Thomson’s competitive edge and value lies in the expertise Danaher Motion provides in helping to ensure the proper selection, usage and integration with other motion components to optimize machine performance and productivity. Communications would need to demonstrate this technical competence, re-educate the target on “why” Danaher Motion and re-invigorate Thomson as the leading brand in the category. For more information, please visit www.symmetrimarketing.com

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Published by: Symmetri Marketing Group on Jul 23, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Danaher Motion. Re-educating a Category.Insight.
 
Danaher Motion, a 10-year old company, was built by acquiring multiple companies who oered category leading motion control products.Thomson, now the agship brand, was frst to market over 60 years ago with anti-riction linear technology. So while the brand had been synonymous with innovation in the linear motion space, marketing neglect let the brand and the company vulnerable to competitors competing on eatures and unctions.
Ingenuity.
 
Some times it takes re-educating the category and internal sales and support sta on the real value being oered to the marketplace.Linear motion design and confguration is the oundation o a well-built machine. It is a complex combination o math and science that requires specifc knowledge and expertise. Thomson’s competitive edge and value lies in the expertise Danaher Motion provides in helping to ensure the proper selection,usage and integration with other motion components to optimize machine perormance and productivity. Communications would need to demonstrate this technical competence, re-educate the target on “why” Danaher Motion and re-invigorate Thomson as the leading brand in the category.

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