SIX KEYS TO BOOST WEBSITE CONVERSION & ONLINE SALES
If you are like most online retailers, you care a lot about driving visitors to your website.But you may have discovered that more visitors do not necessarily translate into additionalrevenue. This Infopia Quick Guide addresses this problem—helping you maximize revenuesby boosting your website conversion rate.Simply put, website conversion is the percentage of your visitors who actually buy fromyour site. Research points to many reasons why online retailers fail to turn visitors intocustomers. Some of the top reasons cited include the following:Insufficient product information (e.g. photos or descriptions) Poorly designed sites that are difficult to navigate Inadequate tools to find the right product Affinity and ValueFocusUsabilityTrust and CredibilityAnalytics and InsightTesting
1. Affinity and Value: Reaffirming the Search
Think of your own experiences as an online shopper when you are researching products. When visiting a site, you likelydecide very quickly whether to leave or continue shopping. To “reaffirm the search” is the concept of designing yoursite in a way that quickly reassures visitors they are in the right place and that you have what they are looking forIMAGES ARE EVERYTHINGPeople are generally very visually oriented when shopping online. Although they do not spend much time studying yourimages, they will look at them before reading copy. Because of this, you should use images that are relevant to yourtarget audience and products. Doing this gives you the ability to really anchor the customer experience on your site.
Are you driving visitors to your website and driving them away from your competition?
You have probably heard the saying, “your competitors are just a few clicks away.” Given this, are you doing enoughto make your site shopper friendly? Are you spending enough time and allocating enough resources to not only drivevisitors to your site, but drive them away to your competition?By applying the six principles below, you can capture more of your target market traffic and boost your websiteconversions.
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