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Schawk

Schawk

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Ingenuity. Schawk needed to develop a powerful and cogent way to represent the wide range and cohesive strength of its products and services both to industry and internally. In fact, it needed to convince its own employees that a new kind of collaboration was both possible and necessary, to ensure that Schawk would excel in a marketplace that now has less need for “service bureau” expertise and more need for integrated strategy, creative, design and execution services. Through interviews with more than 30 Schawk executives, in-depth market and competitive research, Symmetri developed a new brand position, a new brand promise and ultimately a new category for Schawk. For more information, please visit www.symmetrimarketing.com
Ingenuity. Schawk needed to develop a powerful and cogent way to represent the wide range and cohesive strength of its products and services both to industry and internally. In fact, it needed to convince its own employees that a new kind of collaboration was both possible and necessary, to ensure that Schawk would excel in a marketplace that now has less need for “service bureau” expertise and more need for integrated strategy, creative, design and execution services. Through interviews with more than 30 Schawk executives, in-depth market and competitive research, Symmetri developed a new brand position, a new brand promise and ultimately a new category for Schawk. For more information, please visit www.symmetrimarketing.com

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Published by: Symmetri Marketing Group on Jul 23, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Schawk. Creating a “Category of One.”
Insight. Schawk Inc., a ve-decades-old company with

deep roots in the pre-press and graphics world, ound
that its service oerings had ar outgrown the industry’s
perception o the company – and its employees’ own
perceptions. Through growth and acquisition, Schawk
has the potential to revolutionize the way brands are
created, introduced to market, managed and marketed
all over the world. Schawk needed to re-position itsel in
the marketplace and gain access to C-Level executives to
deliver a concise and compelling story on the value that
can be gained when Schawk is ully engaged with their
organization. This initiative was unprecedented in the
company’s history and was vital to its uture.

Ingenuity.Schawk needed to develop a powerul and

cogent way to represent the wide range and cohesive
strength o its products and services both to industry
and internally. In act, it needed to convince its own
employees that a new kind o collaboration was both
possible and necessary, to ensure that Schawk would
excel in a marketplace that now has less need or
“service bureau” expertise and more need or integrated
strategy, creative, design and execution services. Through
interviews with more than 30 Schawk executives, in-depth
market and competitive research, Symmetri developed a
new brand position, a new brand promise and ultimately a
new category or Schawk.

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