Micro marketing is the performance of activitiesthat seek to accomplish organizations objectives by anticipatingcustomer or client needs and directing a flow of need-satisfyinggoods and services from producer to customer or client. Suchorganizations or businesses use various marketing techniques tomarket shares, cash flow, and other economic factors that canenhance their well being and position in the market place. The micromarketing function with-in an entity is commonly referred to asmarketing management.
Macro marketing is a social process that directsan economy’s flow of goods and services from producers toconsumers in a way that effectively matches supply and demand andaccomplishes the objectives of society. Its the economic systemthat determines what and how much is to be produced anddistributed by whom, when and to whom. E.Jerome and WilliamD.Perreault identified EIGHT universal Macro marketing functionsthat make-up the economic process.1)
: Which refers to the consumers seeking and evaluatinggoods and services.2)
: Which involves promoting the offering.3)
: Which refers to the movement of goods fromone place to another.4)
: Which refers holding goods until customer needsthem5)
STANDARDIZATION AND GRADING
: This entails storingproducts according to size and quality.