Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
assigment poM

assigment poM

Ratings: (0)|Views: 16 |Likes:
Published by Wajeeh Abbas

More info:

Published by: Wajeeh Abbas on Jul 23, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

10/25/2012

pdf

text

original

 
PREPARED BY
: WAJEEH ABBASBBA LEVEL-01
COURSE
: MARKETING
ASSIGNMENT
no.: 01 & 02
SUBMITTED TO:
MR. AMMAR WASEEM
Date
07/03/2010
 
Define marketing? Define Macro and Micro Marketing?
MARKETING:
The process of planning and executing the conception,pricing, promotion, and distribution of ideas, goods, and services tocreate exchanges that satisfy individual and organizationalobjectives can known as “MARKETING”.Marketing can be further explained as adopting as“Customer focus” for the organization keeping the customers needsin mind all the time. It may not always mean making an immediatesale. Most people, including some business managers, says thatmarketing means “selling” or “advertising”. Its true that these areparts of marketing, but marketing is much more then selling andadvertising.
MARKETING OLD VS NEW:
OLD VIEW OF MARKETING
MAKING A SALES “TELLING AND SELLING”.
NEW VIEW OF MARKETING
SATISFYING CUSTOMER NEEDS.It can be concluded that “Marketing” is one of the majorcomponents of “business management”. The evolution of marketingwas caused due to mature markets and overcapacities in the lastdecades. Marketing is both a set of activities performed byorganizations and social process. Therefore, marketing exists on twolevels i.e. Micro marketing and macro marketing.
MICRO MARKTING:
 
Micro marketing is the performance of activitiesthat seek to accomplish organizations objectives by anticipatingcustomer or client needs and directing a flow of need-satisfyinggoods and services from producer to customer or client. Suchorganizations or businesses use various marketing techniques tomarket shares, cash flow, and other economic factors that canenhance their well being and position in the market place. The micromarketing function with-in an entity is commonly referred to asmarketing management.
MACRO-MARKETING:
Macro marketing is a social process that directsan economy’s flow of goods and services from producers toconsumers in a way that effectively matches supply and demand andaccomplishes the objectives of society. Its the economic systemthat determines what and how much is to be produced anddistributed by whom, when and to whom. E.Jerome and WilliamD.Perreault identified EIGHT universal Macro marketing functionsthat make-up the economic process.1)
BUYING
: Which refers to the consumers seeking and evaluatinggoods and services.2)
SELLING
: Which involves promoting the offering.3)
TRANSPORTING
: Which refers to the movement of goods fromone place to another.4)
STORING
: Which refers holding goods until customer needsthem5)
STANDARDIZATION AND GRADING
: This entails storingproducts according to size and quality.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->