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Marketing Research

Marketing Research

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Published by: Vijayasuntharam Jeyantharuban on Jul 23, 2010
Copyright:Attribution Non-commercial


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Prof. Richardson MKTG 116 slide 1
Chapter 5
Prof. Richardson MKTG 116 slide 2
Chapter 5IntroductionBusiness which have ³extra information´ aremore competitive.The process of developing informationthrough Market Research is becoming morecomplicated and is greatly enhanced andimproved by using advancedtelecommunications (e-mail, fax, internet etc.)
Prof. Richardson MKTG 116 slide 3
Chapter 5³The quality of marketing planning decisiondepends on the quality of the information onwhich they are based´
p. 76
Garbage In = Garbage Out
good market info = good marketing planning

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