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35 Things You Should Know

35 Things You Should Know

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Published by: justin-bazan-1139 on Jul 24, 2010
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05/12/2014

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Getting Started
with Social Media
35 Things You Should Know About
Facebook, Twitter, and Other Networks
Constant Contact®, Inc.
1601 rapelo Road, Suite 329
Waltham, MA 02451
Phone: 1-866-876-8464
o learn more about social media, visit us at:
www.constantcontact.com/SocialMediaResource
2
The buzz around social media has been growing to a near
crescendo. People are blogging, connecting with riends on
Facebook, posting updates to Twitter, and getting LinkedIn. Is

your business or organization still on the social media sideline, looking to get into the game but unsure o how to proceed, or are you wondering i the business value is there?

In this guide, we will outline 35 o the most important things you need to know
about social media networks: what they are, why you’d want to use them, and
how to use them eectively. With this inormation in hand, you’ll have the right
ammunition to start building your social media presence.

Getting Started with Social Media
o learn more about social media, visit us at:
www.constantcontact.com/SocialMediaResource
3
Getting Started with Social Media
1. Facebook

Facebook is, by numbers alone, the most popular social networking site today, with
more than 400 million registered users. It’s a site that lets people share updates, photos,
videos, articles, and more with “Friends,” who they have to approve to be in their
network. Businesses and organizations can create “Fan Pages,” which other Facebook
users can become ans o, just like they do sports teams, musicians, and celebrities.

What’s good about it?
Te user base is huge, and that means many o your customers
and constituents are already there.

It’s easy to use.
Multimedia content can be integrated with your prole.
You can separate your personal and proessional use.

What’s not so good about it?
You have limited ability to customize your Fan Page.
Fan Pages do not have email alerts; you will have to check to
see i there is any activity.
It’s a closed environment — only Facebook users can become
ans or riends o your business or organization.
(Constant Contact’s Fan Page is shown here:
http://www.facebook.com/constantcontact)
Part One: What Are the Social Media Networks?

To begin, let’s take a
look at some of the
most popular social
media networks and
tools, with a quick
primer on what’s good
and not-so-good about
each of them.

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