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Daily Perc Coffee Shop Business Plan

Daily Perc Coffee Shop Business Plan

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Published by Palo Alto Software

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Published by: Palo Alto Software on Jun 19, 2008
Copyright:Traditional Copyright: All rights reserved

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The Daily Perc - Sample Plan
This sample business plan has been made available to users of 
Business Plan Pro
®, businessplanning software published by Palo Alto Software, Inc. Names, locations and numbers mayhave been changed, and substantial portions of the original plan text may have been omittedto preserve confidentiality and proprietary information.
You are welcome to use this plan as a starting point to create your own, but you do not havepermission to resell, reproduce, publish, distribute or even copy this plan as it exists here.Requests for reprints, academic use, and other dissemination of this sample plan should be emailedto the marketing department of Palo Alto Software at marketing@paloalto.com. For productinformation visit our Website: www.paloalto.com or call: 1-800-229-7526.
Copyright © Palo Alto Software, Inc., 1995-2007 All rights reserved.
 
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________in this business plan is confidential; therefore, reader agrees not to disclose it without theexpress written permission of _______________.It is acknowledged by reader that information to be furnished in this business plan is in allrespects confidential in nature, other than information which is in the public domain throughother means and that any disclosure or use of same by reader, may cause serious harm ordamage to _______________.Upon request, this document is to be immediately returned to _______________. ___________________Signature ___________________Name (typed or printed) ___________________DateThis is a business plan. It does not imply an offering of securities.
Copyright © Palo Alto Software, Inc. 1995-2008 All rights reserved. Not for resale, reproduction, publication, or distribution. www.paloalto.com
 
Table of Contents
Page 1
1.0 Executive Summary.............................................................................................................................11.1 Objectives...................................................................................................................................21.2 Mission........................................................................................................................................31.3 Keys to Success........................................................................................................................32.0 Company Summary.............................................................................................................................32.1 Company Ownership.................................................................................................................42.2 Start-up Summary......................................................................................................................42.3 Company Locations and Facilities..........................................................................................73.0 Products...............................................................................................................................................73.1 Product Description...................................................................................................................73.2 Competitive Comparison..........................................................................................................83.3 Sourcing......................................................................................................................................83.4 Technology..................................................................................................................................93.5 Future Products..........................................................................................................................94.0 Market Analysis Summary..................................................................................................................94.1 Market Segmentation..............................................................................................................104.2 Target Market Segment Strategy...........................................................................................124.2.1 Market Trends.............................................................................................................124.2.2 Market Growth.............................................................................................................134.2.3 Market Needs..............................................................................................................134.3 Industry Analysis.......................................................................................................................134.3.1 Distribution Patterns...................................................................................................144.3.2 Competition and Buying Patterns.............................................................................144.3.3 Main Competitors.......................................................................................................154.3.4 Industry Participants....................................................................................................165.0 Strategy and Implementation Summary..........................................................................................175.1 Strategy Pyramid.....................................................................................................................175.2 Value Proposition....................................................................................................................185.3 Competitive Edge....................................................................................................................185.4 Marketing Strategy..................................................................................................................185.4.1 Promotion Strategy.....................................................................................................195.4.2 Distribution Strategy...................................................................................................195.4.3 Marketing Programs...................................................................................................205.4.4 Positioning Statement................................................................................................215.4.5 Pricing Strategy...........................................................................................................215.5 Sales Strategy..........................................................................................................................215.5.1 Sales Forecast............................................................................................................225.5.2 Sales Programs..........................................................................................................255.6 Strategic Alliances...................................................................................................................265.7 Milestones................................................................................................................................266.0 Management Summary....................................................................................................................276.1 Management Team.................................................................................................................286.2 Management Team Gaps.......................................................................................................296.3 Organizational Structure..........................................................................................................296.4 Personnel Plan.........................................................................................................................307.0 Financial Plan....................................................................................................................................317.1 Important Assumptions............................................................................................................32
Copyright © Palo Alto Software, Inc. 1995-2008 All rights reserved. Not for resale, reproduction, publication, or distribution. www.paloalto.com

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