byJennifer Kane, @janekaneco
Engageis a great book. I read every last stinkin word init « I underlined stuff (with a straight edge!), madenotes in the margins, emailed passages to clients andtweeted my favorite quotes.Problem is, I am totally not normal.I am a reader. Hard core. I don¶t watch TV. I don¶t playvideo games. I have no hobbies or social life.(Wow « that sounds really pathetic, doesn¶t it?) All I do is read « books, blogs, magazines,newspapers, backs of cereal boxes, you name it.What¶s more, I also read
books. (I run a business book club ± thanks toall who¶ve dropped by ± and I know that this is an even more rare breed of people.)So, when I see people tweeting that they¶re anxious to tackle Brian¶s book beforeor after the event, I get a little nervous.You see, Brian¶s book is really good, but it¶s also really « well,
. (At our booksalon, some people said there were sections that ³made their brains want toexplode.´)Never fear though, I figured out a way that you can get your ³Engage´ fix and thatgin and tonic too «
The ³Engage´ Cliff Notes.
Let me start by saying this: I really think you should read Brain¶s book in itsentirety.You should try to drink eight glasses of water a day, floss and ³live your best life,´too.The reality is that many of you won¶t.However, I¶m willing to bet that you¶ll read
of this book, and some is better than none. If your time and attention is limited, hopefully these Cliff Notes canhelp you determine which parts those should be.So, (with many, many, apologies to Brian) pick your profile and let¶s get started«