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 Your 
Engage
Cliff Notes
 
byJennifer Kane, @janekaneco
 
Engageis a great book. I read every last stinkin word init « I underlined stuff (with a straight edge!), madenotes in the margins, emailed passages to clients andtweeted my favorite quotes.Problem is, I am totally not normal.I am a reader. Hard core. I don¶t watch TV. I don¶t playvideo games. I have no hobbies or social life.(Wow « that sounds really pathetic, doesn¶t it?) All I do is read « books, blogs, magazines,newspapers, backs of cereal boxes, you name it.What¶s more, I also read
business
books. (I run a business book club ± thanks toall who¶ve dropped by ± and I know that this is an even more rare breed of people.)So, when I see people tweeting that they¶re anxious to tackle Brian¶s book beforeor after the event, I get a little nervous.You see, Brian¶s book is really good, but it¶s also really « well,
epic 
. (At our booksalon, some people said there were sections that ³made their brains want toexplode.´)Never fear though, I figured out a way that you can get your ³Engage´ fix and thatgin and tonic too «
The ³Engage´ Cliff Notes.
Let me start by saying this: I really think you should read Brain¶s book in itsentirety.You should try to drink eight glasses of water a day, floss and ³live your best life,´too.The reality is that many of you won¶t.However, I¶m willing to bet that you¶ll read
 p
arts
of this book, and some is better than none. If your time and attention is limited, hopefully these Cliff Notes canhelp you determine which parts those should be.So, (with many, many, apologies to Brian) pick your profile and let¶s get started«
 
 
1. ³I¶m clueless about social media, but I want to find out howto get started.´
y
 
I¶d suggest you start at the beginning of the book with
P
art I: The NewReality of Marketing and Customer Service.
y
 
In
P
art II: Forever Students of New Media
, read the Social Media 101section and all the 201¶s (201, 202, 203).
y
 
You may be in over your head with some of the 301 information and totallyfloundering in the 401¶s and the ³MBA´ sections, so I¶d suggest youinstead skip ahead and read
P
art III: Brand Representative Versus theBrand You
and
P
art IV: We are the Champions
.
y
 
You might just want to stop after Chapter 19 and revisit the book later after you¶ve had some time to go use what you¶ve learned in the social spaceand get more comfortable with the tools/technology/tactics.
 
 
2. ³I use social media, and kinda know what I¶m doing, but I stillhave a lot to learn.´
y
 
Start at the beginning of the book with
P
art I: The New Reality of Marketing and Customer Service.
y
 
In
 
P
art II: Forever Students of New Media
, read the Social Media 101section, as well as all the Social Media 201¶s (201, 202, 203) and SocialMedia 301¶s (301, 302, 303.) If that information isn¶t freaking you out, goahead and tackle the Social Media 401¶s (401, 402, 403). Your brain willlikely be hurting after you¶re done, so if you decide not to read the MBAinformation right now, that¶s totally okay. I¶m sure Brian will still love you.
y
 
Read all of 
P
art III: Brand Representative Versus the Brand You
and
P
art IV: We are the Champions
.
y
 
If you¶re up to it, tackle
P
art V: The Social Architect: Developing aBlueprint for New Marketing
and maybe stop after Chapter 22 andrevisit the book later after you¶ve had a chance to process and apply whatyou¶ve learned.
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