Kurt Greenbaum

14393 Rainy Lake Drive, Chesterfield, MO 63017kurt@igreenbaum.com | 314-292-9125 | http://igreenbaum.com

twitter.com/kgreenbaum | www.linkedin.com/in/kgreenbaum

Summary

A leader in online and media-related organizations with a record of progressiveresponsibility, creativity and results. An experienced editor, writer and manager who hasbuilt a nationally recognized network of business news sites staffed by more than 80 journalists working in home-based offices. Created a strong organization with lowturnover, despite remote staff. Helped lead redesign of major metro newspaper web site.With a decade of experience in interactive media, an experienced conference speaker ontopics related to new media convergence with traditional media.Specialties: Social media; web-based content writing and editing; knowledge of onlinetechnology; project management; coaching colleagues on new technology.

Experience

Regional Editor, Patch.com (AOL), July 2010 to present

Responsible for recruiting, hiring, training, mentoring and leading a team of 12 localeditors in the St. Louis area, launching hyper-local news sites covering commuitiesaround the region.

St. Louis Post-Dispatch, August 2002 to July 2010; various positions

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Assistant City Editor, January 2009 – July 2010 : After a series of layoffs at thePost-Dispatch, and following an effort to decentralize online operations within thenewsroom, I was asked to return to print duties to pick up duties that had been lostin the layoffs. I supervised reporters on a variety of specialty news beats, assignedand edited stories, evaluated work and developed innovative ways of presentingnews. Stories I edited won a 2010 Gerald Loeb Award for Distinguished Businessreporting; they were about the after-market auto warranty industry in St. Louis.

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Director of social media, October 2007 – January 2009 : Responsible fordeveloping and implementing initiatives that involve the Post-Dispatch in thesocial media phenomenon; successful initiatives have included social networking,story commenting, blogging, Twitter and other social media tools. Coachednumerous reporters and editors in the use of online and social media tools.

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Online news director, August 2002 to October 2007 : Helped lead two redesigns of STLtoday.com. Re-established STLtoday’s reputation within the newsroom. Builtstaff support for providing news and information from within the newsroom.

Developed and maintained aggressive schedule of news updates. Coordinatedwith print editorial staff and online sales, marketing, technical and creativesupport staff. Page views grew from 3 million per week to 12 million per week.

Copy editor (freelance), Demand Media, October 2009 to July 2010

Copy edited hundreds of stories for the media company. Advanced to senior copy editor within months, responsible for mentoring new writers. Offered specialized auditingassignments to review previously posted stories for copy editing and sourcing issues. Leftwhen I went to work for competitor AOL.

Columnist, The American Editor (ASNE magazine); 2007 to 2009

Wrote a quarterly column about online journalism, targeted at newspaper editors, of course. Topics have included social media for news organizations, blogging bynewspaper editors, managing readers' comments on stories and more. (see samples athttp://igreenbaum.com).

Media General, 2001 to 2002; general manager, mid-Atlantic region

Established regional operation and developed first relationships between online divisionand regional media properties. Built staff of editors, sales people and technologyproducers to support the operation.

dbusiness.com, 1999 to 2001; executive editor

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Built news staff from three to 80 (plus 15 freelancers) in 20 months.

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Expanded network of cities from four to 28 in 20 months. Resulting contentincreased monthly page views from 100,000 to 5 million.

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Reporting to the CEO, helped chart company strategy with the seniormanagement team, participating in marketing, business development and salesissues.

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Established editorial policies and direction, leading to content that attracted morethan a dozen partners as content distributors and citations in Fortune magazine.

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Worked hand-in-hand with technology staff to develop and improve onlinepublishing tools; worked on training editorial staff in using those improved tools.

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Organized four “summits” for remote editorial staff and other programs to retainstaff and build esprit de corps; lost fewer than 20 employees from this start-upcompany in 30 months.

Sun-Sentinel, South Florida, 1986 to 1999; various positions

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Product Manager, entertainment/community programming, 1998 to 1999 . Led thecreation and launch of the company’s first coordinated online entertainmentinformation site, generating 2 million monthly page views within six months.