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Digitalhandeln_RFM

Digitalhandeln_RFM

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Published by digitalhandeln
Zusammenfassung der Direktmarketing-Regel RFM - Recency, Frequency and Monetary Value.
Zusammenfassung der Direktmarketing-Regel RFM - Recency, Frequency and Monetary Value.

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Published by: digitalhandeln on Jul 25, 2010
Copyright:Attribution Non-commercial

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01/14/2014

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RECENCY, FREQUENCY, MONETARY VALUE (RFM)
SEGMENTIERUNG DER IST-KUNDEN
RF M
543215-55-45-35-3
5-1
5-5-55-5-45-5-35-5-2
5-5-1
DatabaseRecencysortFrequency sortMonetary sort

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