HINDUSTAN COCA-COLA BEVRAGES PVT.LTD.
³Marketing is a social and managerial process by which individuals and groupsobtain what they need and want, through creating, offering and exchanging products of value with others´.
Philip Kotler.Marketing includes all those activities having to do with effecting changes inthe ownership and possession of goods and services. It is that part of economicswhich deals with the creation of time, place and possession utilities and that phase of business activity through which human wants are satisfied, by theexchange of goods and services for some valuable consideration.
American Marketing Association.Marketing is the process of discovering and translating consumer wants into product and service specifications and then in turn helping to make it possiblfor