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Published by rvkishorebabu
Horizontal Expanstion in Coca cola company Hyderabad
Horizontal Expanstion in Coca cola company Hyderabad

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Published by: rvkishorebabu on Jul 25, 2010
Copyright:Attribution Non-commercial

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01/16/2014

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HINDUSTAN COCA-COLA BEVRAGES PVT.LTD.
 
Page
1
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70
 
INDEX
 
1.
 
Introduction2.
 
Objectives3.
 
 Need & Scope4.
 
Research Methodology5.
 
Limitations6.
 
Theoretical Concept7.
 
Industry Profile8.
 
Company Profile9.
 
Secondary Data10.
 
Data analysis And Interpretation & Findings11.
 
Suggestions & Conclusion12.
 
Questionnaires
13.
 
Bibliograp
 
 
 
HINDUSTAN COCA-COLA BEVRAGES PVT.LTD.
 
Page
2
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70
 
Company Name
HINDUSTAN COCA COLA BEVRAGES PVT. LTD.
 
Industry:
Consumer product / FMCG products HINDUSTAN COCA COLABEVRAGES PVT. LTD.
Types of Company:
Private Limited Company, Foreign Based Company
Location: HYDERABADSales Office:Plant:Ameenpur Village, patancheru Mandal, Medak Dist ± 502319.
project: Done by R.V.Kishore Babu.Hi-Tech College. Hyderabad.
 
 
HINDUSTAN COCA-COLA BEVRAGES PVT.LTD.
 
Page
3
of 
70
 
INTRODUCTION
³Marketing is a social and managerial process by which individuals and groupsobtain what they need and want, through creating, offering and exchanging products of value with others´.
-
Philip Kotler.Marketing includes all those activities having to do with effecting changes inthe ownership and possession of goods and services. It is that part of economicswhich deals with the creation of time, place and possession utilities and that phase of business activity through which human wants are satisfied, by theexchange of goods and services for some valuable consideration.
-
American Marketing Association.Marketing is the process of discovering and translating consumer wants into product and service specifications and then in turn helping to make it possiblfor 

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