Description

In a nutshell, my recommendation to you today is this: "Connect the dots!" We're living in an "all-for-one" world, leaving behind the "one-for-all" world in the process. There's no one best product or one right price, or one big chunk of profitable customer segment. Focus on users, customers, or people--whatever you call it. You need to connect whatever you and your network partners have to deliver to your customer.