Whereas Ireland had been, until the 1980s, in the words of O’Toole, “an economicsatellite of the UK,” political and economic realities were altered as “European andAmerican markets became steadily more important” (2003: 8). This development parallels with changes in Irish step dancing culture in the 1990s and 2000s, whendancers from mainland Europe became more represented within the competitivestructure and as the population of dancers in North America steadily grew in size.Investment in education also had a significant effect in boosting the Irisheconomy and attracting investors. Ireland’s literacy rates have increased steadily sincethe Irish state began, in 1967, to administer secondary education, which previously had been directed under the auspices of the Catholic church, and generally required a fee for services (Raferty and Hout, 44). In addition investment into university education, and,especially, the promotion of technology education in Irish educational systems preparedIrish workers for the information technology development and manufacturing industriesthat became such a hallmark of the Celtic Tiger boom.Ireland’s growth was heavily impacted by the development of informationtechnology, largely the growth of “new media.” Because of the high rates of technicaleducation, as well as the relatively low wages demanded by workers (in comparison tothe rest of Europe), Ireland was able to attract the interest of software companies andother technological enterprise. According to Michael Cronin, Ireland is the “secondlargest exporter of software in the world after the United States” (Cronin in Kirby,Gibbons, and Cronin 56). While Ireland’s economic growth had previously beenhampered by the particular location of the island, in addition to other factors, the focus106