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Copyright Xeequa Corp. 2010
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Social Media for High Tech Channels
Axel Schultze
Xeesm.com/AxelS#xeesm
It¶s all about business
Presentation for NewLease PartnersJuly 26th 2010, Melbourne, Australia
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Copyright Xeequa Corp. 2010
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Social media & business relevancySocial media is technically a MEDIA(networks) but attitudinally it is socialMarketing is primarily about ³blasting amessage into a market´ ±NOT socialSales, support & purchasing is primarily about ³doing business between people´ ±VERYSOCIALSocial Media is less relevant for marketing ±very relevant for sales
Purchasing
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Copyright Xeequa Corp. 2010
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Interesting cases ±B
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B, B
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C, various industriesMercedes Benz (Automobile | B
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C)Whole Foods (Food | B
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C)Zappos (eCommerce | B
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C)Wendy Soucie Consulting (Consulting | B
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B)Clere Communications (Services | B
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B)Call GSM (Telco Provider | B
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B)Cisco, IBM, Virgin, Pepsi«
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