ways of connecting and
receiving all types of content
or information. It’s about
gettingw hat ev er information
you want,w henev er and
As we know, the U.S. has become increasingly diverse. In 2008, the U.S. Census Bureau reported that the minority population is an estimated 104.6 million, or 34 percent of the population. Additionally, the Bureau reported that 44 percent of children under age 18 are now from minority families. Not surprisingly, Latinos make up the largest and fastest growing minority population followed by Asians. (See chart below)
Looking up healthcare information is one of the three top online activities in the U.S. In fact, 132 million Americans are online today and almost 80 percent of them are searching for health information. Some other interesting trends from a recent by Pew Internet Research Study include:
increasingly turn to the internet for health information. Other non-Hispanic populations (Asians, Native Hawaiians, Pacific Islanders, American Indians, Alaskan Natives, and people who named multiple races) also frequently look to the internet for health information. In addition, more Latinos (62 percent) access the internet via a handheld or wireless device compared to whites. And according to a 2009 study by Florida State University Center for Hispanic Marketing Communication, certain minorities visit social networking sites more frequently than non-Hispanic whites. (See graph on next page)
Additionally, some ethnic minorities tend to be drawn to collectivistic values and often look to one another to help guide decisions and opinions. They are more likely to leverage social networks to communicate with groups of family and friends who are geographically dispersed.
This action might not be possible to undo. Are you sure you want to continue?