Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
13Activity
0 of .
Results for:
No results containing your search query
P. 1
30793979 Rural Marketing Ppt 2

30793979 Rural Marketing Ppt 2

Ratings: (0)|Views: 348 |Likes:
Published by Swapna Mahendra

More info:

Categories:Types, Research
Published by: Swapna Mahendra on Jul 27, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/23/2012

pdf

text

original

 
RURAL MARKETING
 
What
is Rur 
al
Government agencies like I
RDA
(Insurance Regulatory And Development Agency and
NCAER (
National Councilfor applied Economic Research) define Rural as villageswith a population <5000 with 75% male population engagedIn agriculture etc´Concept of Rural from the perspective of marketing hasIndeed been dynamic.-gradually changed over the timesWas not India a so called Village/Rural for the world a couple of decades back
Census
Towns are actually rural areas but satisfyThe following criteriaMinimum Population>=500075% of the mail population engaged inNon ±agri activity
RB1
Location with population up to 10000Considered RuralSemi Urban 10000 to 100000
NABARD
 All locations upto a population of 10000Will be considered Rural
S
aha
a
 All locations having shops/establishments¶Upto 10000 (not population related) areTreated as Rural
LG E
l
ec
t.
The rural and semi urban area is defined As all cities other than major metros
NABARD
National Bank for Agriculture & Rural Dev 

Activity (13)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Soumya Tata liked this
Amit Tibrewala liked this
rrai55043251 liked this
Niketa Sharma liked this
Valmiki Pandey liked this
krishnan150689 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->