Summer Internship project Presentation

on
“CONSUMER PERCEPTION ABOUT TATA INDICA”

Presented by:-

Abhay Prakash Ranjan

Roll No.- 9202268
MBA-(2009-2011)
 0BJECTIVE
BROAD OBJECTIVE

 Study on consumer perception about Tata Indica (Gaya)

SPECIFIC OBJECTIVE

 To determine the requirements and needs of the potential customers.

 To find out the satisfaction level of people.
 RESEARCH METHODOLOGY
Primary Data:-
Questionnaire
Feedback
Personal interview
Personal observation

Secondary Data
Sample size:- 56 Magazine
Books
Internet sources
Data from Origination
 ANALYSIS
 Customers feedback for Pareena motors.

 Questionnaire on consumer perception.

 FINDINGS
 Fuel efficiency and maintenance point of view Tata Indica is good.
 According to 80% respondent it’s very comfortable.

 Tata Indica has long last.

 Price of Tata indica is reasonable.

 Fuel efficiency can motivate the consumer to switch one brand to another brand.
 From Safety point of view systems like ABS and Air bag attract people to buy
Tata car.
 Tata car is available in wide model range.

 Spare Parts of TATA car not available everywhere (local market).

 Customers are not satisfied with service facility of Tata motors.

 Customer looks first exterior design than other features according to my

observation.
 Recommendation
 TATA motors should improve the service facility and open
some new service center across the country.
 Tata motors should also give the batter safety feature like air
bag in small car segment. (observation)
 Tata should come with new exterior design time to time.

 Availability of spare parts in local market should improve.

 Pareena motors should increase the capacity of service center

for provide better service.

6
 LIMITATION
 There is possibility of sampling errors in the study due to
busy schedule of the respondents.
 The responses of the consumers may not be genuine.

 The questions included in the questionnaire may not be

comprehensive.
 The time span of the survey was short and hence only major
aspects were considered.
 Lack of professional approach because I am a student
(researcher).
 The sample size is only 56 so the sample may not be truly
representative of the Gaya population.
 SALES
 Tata Manza ABS (diesel) Rs- 648513.00 - 1
 Indigo, CS LS DICOR (diesel) Rs- 489594.00 - 2
 Tata Safari DICOR 2.2 EX 4x2 Rs-917063.00 - 1

Total revenue:- 25,44,764 .00

THANK YOU