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Sports marketing

Sports marketing

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Published by Labinot Demi
im not th autor.....read file only
im not th autor.....read file only

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Published by: Labinot Demi on Jun 20, 2008
Copyright:Attribution Non-commercial

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06/15/2013

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1
3. SPORTS MARKETING
2.Sport typologies4.Sport industry6.Sports marketing
Arne Müsseler 
 
2
IntroductionA key fact : growth of sports business
Growth measured in
 –Attendance figures –Media coverage and TV rights –Employment figures –Salaries of professional athletes –Sales of sporting goods –Investments in sponsorship –International markets
 
3
1. Sport typologies
Objectives :
 –to grasp the commonpoints and differencesbetween sport –To realize that any typologyis a tool for a specificpurpose (ex: marketing)

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