Sales enablement is the pragmatic discipline of translating high level corporate business strategy, marketing messages and sales strategy into everything your
revenue generating groups need to ‘go Tell and go Sell’.
Agency.comis a sales enablement agency. Here I
‟m introducing the discipline of
salesenablement, the tactics for delivering it, and demonstrating why this is more relevant than ever.Going beyond the mechanics and traditional explanations
alk about why I believe that asuccessful journey can only start with a sincere human connection between company leadershipand its sales force.
ome of you might be well versed in what sales enablement is, but since most companies do nothave a distinct group focussed on this, many are not. Often referred to as sales readiness,
commonly rolled-up under the umbrella of marketing or sales training. What is sure, is that medium to
large organisations definitely feel it if they don‟t have it, and so does their bottom line.
It’s the glue between
the story your company tells, and what your sales force sells.
s you think about the need for sales enablement, think about some of the most common complaints from sales. Ever heard any of these?I am over-loaded with info,
I don‟t remember what info we
have and where to find it! Our corporate message isinspiring, but how can I connect it to my day to day work?!What does marketing do anyway ?!!
t can feel a bit like this!!
is not enabled to tell and sell your company’s story
it means the glue has come unstuck