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Monitor Generating Value Chemicals

Monitor Generating Value Chemicals

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Published by: quizzy226 on Jun 20, 2008
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10/14/2011

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Possibility or Illusion?
Generating Economic Value in Chemicals
monitor group
 
© 2004 Monitor GroupAll rights reserved.Neither this publication nor any part of it may be reproduced,stored in a retrieval system, or transmitted in any form or by anymeans, electronically, mechanically, by photocopying, recording orotherwise, without the prior permission of Monitor Group.
Nominal charge 25 EUR
 
Contents
I. Foreword and Executive Summary
............................................... 
p. 5II. The Need for New Levers to Create Value
 ..................................
p. 9III. Lever 1: Recasting Innovation Management
........................... 
p. 15IV. Lever 2: Targeting Customers Better
........................................ 
p. 25V. Lever 3: Pricing for Value and Profit
.......................................... 
p. 33VI. Lever 4: Branding for Results and Premium Margins
........ 
p. 41VII. Beyond the Customer: Managing Industry Dynamics
......... 
p. 49

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