Strategic Communications Plan (2) – Revised 11/21/08
This strategic communications plan is based on a number of key assumptions that arerecognized by the City of Maricopa leadership and the Marketing & Communications Office.
The success of the city depends in part on accurate, relevant and frequentcommunications with all audiences about its strategic plans, improvement plans andother initiatives, goals and programs
The Marketing & Communications Office has the technical skills, tools andprofessional experience to manage communications
City leadership and the City Council will work with the Marketing & CommunicationsOffice in communicating with and to its diverse audiences
Communications will be flexible and tailored to effectively reach the target market inthe desired format
The following definitions may be helpful in understanding the City’s media communicationsguidelines.
: Publishing, broadcast or electronic organizations, including newspaper,magazine, radio and television stations, satellite or cable stations or Web-basedorganizations.
: Any employee, associate or contractor, including reporters,photographers, camerapersons, editors or producers.News release: Any verbal or written correspondence with any news media.
City Marketing and Communications Manager
: The Marketing and Communications Manager is employed by the City Manager’s office and attempts to provide as much information aspossible to the City’s stakeholders. However, when detailed information is needed, theMarketing and Communications Manager may ask the appropriate departmentrepresentative to provide details. As needed, the Marketing and Communications Manager will work in concert with other City staff to assist with major events.
Public Information Officers
: Employees designated by a department head to handle routinemedia calls and public information requests. Also may act as representative toM20-TV team.
: Representatives from each department that provide information and programmingplans for M20-TV, City newsletters, Website content and news releases.
: Citizens; employees, businesses; other municipal, county and stategovernment and agencies; news media; and elected officials – local, state and national.