Now that websites are at the heart of almost every successful business, it is essential that
companies treat their website launch with the same professionalism that they give to their
business planning. Unfortunately, most start-ups don’t have the resources or experience
to make the launch a successful event.

Websites are the center of most businesses. To get the best out of your website launch, follow these
simple ideas. Big budget launches are a myth. Use the basic features of the Internet to get
your message out there and attract loyal customers to your business. Here’s the topics you can
expect to learn about:

How To Turn Your Survey Into A Promotion
10. Building Your Ecosystem of Evangelists
11. Promote The Higher Good of Your Business
12. Promote From The Inside Out
13. Keeping Up The Early Momentum
14. Recommended Reading List

In a previous ebook, I quoted some statistics that only about 9% of your customers will remember you after they have bought a product. If this is true, then you are going to have to work really hard to stay connected to your customer. This doesn’t necessarily translate into working longer hours but it will mean becoming very selective about how you choose to identify yourself.

Picking your company name and brand/identity is important but not quite as difficult as you think.
The first myth that we need to debunk is that you don’t have to tell people what you do. If you
are a dry cleaner then you do not need to call yourself “Premium Quality Dry Cleaners.” When
choosing a name, try avoiding using words like “quality” or “best” to describe yourself. “Quality
Cleaners” sounds like a place I wouldn’t think has quality cleaning. Instead of choosing aliteral
name, choose a name that will be remembered. Google, Yahoo!, Amazon and eBay and all
names that have nothing to do with the company’s business but they are memorable. If you’re
in any doubt, then you’ll be interested to know that Zoots is the name of the fastest growing
dry cleaning company in New England.

When registering your domain, always go with the .com option if you can. If it’s not available,
consider changing your name. If you can’t, then use the .biz domain. Domain names don’t have
to be short if they are memorable. An old favorite site that I used to visit was called

so many corporate logos end up looking the same. Try doing something original so that your audience will think, “now there is something I haven’t seen before”. Simplicity is the key. It generally is not necessary to tell the entire business mission in a logo. Keep things clean and easy to remember for everyone’s sake.