’m writing this in August. People often wonder how we can provide such sub-stantive material month after month. Well, we spend months putting it together.Here we are in August telling our jobhunters that the summer and the winterholidays are the two times of the year whenthey have little competition. We know theresearch: the competition slacks off becausepeople think “nothing is going on.” That’s when
want to get out and meet people.If you’re like me, you
want to get outand meet people, but I do force myself todo the right thing and make myself searchharder than ever during those times.I assume that the economy has notimproved by the time you are reading this,but it doesn’t matter. You do what you haveto do. When people think that the econo-my
improved, those who had given up will rush back into the job market andyou’ll have more competition.I’ve said the same thing to my brother,Mike, who has been starting his own homeremodeling business in the South Jersey /Philadelphia area: He has to keep marketing. When he gets assignments, he has to usepart of that money to do another postcardmailing. (He does phenomenal work, pic-tured on his postcards. See his work at
) Whether he isasked to do a kitchen or bath remodeling,put up beautiful crown moulding, or just dohandyman work, he is still getting his nameout there when puts out a sign in front of ahome or sends out postcards. When peopledecide to spend more on home remodeling,his will be a name that they know.I know I’m shamelessly promotingMike. You have to be shameless, too. Tellyour Fifteen-Second Pitch to everyone andsmile. The saying is, “When business isgood, it pays to advertise, and when busi-ness is bad, you
to advertise.” Promoteyourself
of the time. What a shame forthose of us who simply want to do a good job and hope we’ll be recognized. It doesn’t work for my brother, for me, or for you.It’s not true that if you build a bettermousetrap, people will beat a path to yourdoor. You have to
that mousetrap!Even if you don’t want to, go to par-ties, talk to people at train stations and air-ports. Tell them what you are looking todo, get their business cards and tell themyou’ll contact them. Then contact them.But don’t hang a poster board on yourchest; a guy stood on street corners in abusiness suit hoping someone would hirehim. He was in the press all the time (thepress loves stories like his, which makeeveryone depressed). It took him two yearsto get a job with much loss of dignity.Follow The Five O’Clock Clubmethodology and tell your friends about it.
No one else has a proven, research-basedmethodology. It’s free on our website.
Goto the “For Individuals — How to Get a Job” section. You’ll find the entire method-ology in brief — in articles, in audioexcerpts, in a video of a very funny jobhunter’s report, and in the terrific mini-course at the bottom of that page. You andyour friends can also opt-in to receive ouremail newsletter cov-ering various topics on job search and careerdevelopment.In this issue of our magazine, you’llread how to use SocialMedia to advanceyour career and how to analyze the circlesof people who influ-ence your career. We are also duty-boundto cover topics such as domestic violence inthe workplace and workplace bullying. I’msure you’ll be as surprised as I was by someof the statistics.Tell your friends to join the Club,keep in touch with your buddies, be abuddy to others, see your coach privately if you can afford it. Keep your sense of humor.
Keep on Promoting Yourself
Address all comments, questions & suggestions:
The Five O’Clock News
300 East 40th Street, 6LNew York, NY 10016Kate Wendleton, President, Editor-in-Chief David Madison, Associate EditorCall 212-286-4500 for information onbecoming a member and subscribing to
The Five O’Clock News.
Copyright ©2010 by The Five O’Clock Club. Noportion of this publication may be reprinted withoutthe express written consent of The Five O’Clock Club. The writings contained within the pages of thispublication do not necessarily reflect the opinions of The Five O’Clock Club. The Five O’Clock Club®,The Forty Year Vision®, and The Seven StoriesExercise®names and logos are registered trade-marks. All rights reserved.
THE FIVE O’CLOCK NEWS
from the Thought Leaders in Career Development
VOL. 24, No. 11-12
The Five O’Clock News
is a publication of TheFive O’Clock Club, published ten times a year for $49.The Five O’Clock Club is a non-denominational organi-zation based on protecting human dignity:
putting jobhunters and employees first
. It provides affordable, state-of-the-art career coaching services directly to individualsand via the corporate market. Services include lectures andcareer coaching in smallgroups through a nation- wide network of branches,and private job-search as well as executive coachingthrough certified FiveO’Clock Club coaches. Article submissionsbased on 5OCC methodology are welcome. There isno guarantee of publication. All submissions becomethe property of The Five O’Clock Club, Inc.