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Using Social Media 5O CC Way

Using Social Media 5O CC Way

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Published by: The Five O'Clock Club on Jul 28, 2010
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10/15/2010

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ClockNews
 T  h    e 
®
Nov./Dec.2010Vol. 24, No. 11-12
Five
A Publication of The Five O’Clock Club ® —www.FiveOClockClub.com
from the Thought Leaders in Career Management and Outplacement
$4.95
Five O’Clock Club Coaches Talk about Using LinkedIn toImprove Your Career, Find a Job, Build a Consulting Practice
Social Media: Using LinkedInto Advance Your Career
by Kate Wendleton
This is a follow-up to our earlier articles onSocial Media, which you can find in the  Members Only section of our website. For this article, we asked a group of Five O’Clock Club coaches to give us their opin-ions on Social Media in general and LinkedIn in particular. The coaches were:Damona Sain, Win Sheffield, CeliaCurrin, Mary Anne Walsh, Anita Attridge,Bill Belknap, Roy Cohen and ChipConlin.
T
echnology changes, and youhave to change with it, but thebasic techniques and thoughtprocesses for career development don’tchange. As one of our coaches said, “Iconstantly give my clients this advice:even if you do not embrace social net- working, you need to understand how business is using it because it will comeup, sooner rather than later, in businessconversations.“So, please, for self-preservation,avail yourself of the data. By the way, www.mashable.com is one of the bestsites for keeping pace with the businessuses and business trends involving SocialMedia.” Yes, times have changed. In the1960s and 1970s, if you left your houseand the phone rang, you missed the call.People did not have home answeringmachines. Nowadays, people are con-nected to their cell phones everywherethey go.Twenty years ago, the Internet didnot exist. Today, it can dominate ourlives. We think that the new SocialMedia are meant to extend our relation-ships, but there are perilousrisks, as well as benefits. We can all build lots of connections, but let’s besmart about it. Facebook isthe cause of many relation-ship break-ups. A 2009study makes the claim that“increased Facebook use sig-nificantly predictsFacebook-related jealousy”in romantic relationships. While Facebook tendsto be more of a personalmedium, LinkedIn is morefor professional relation-ships. Used correctly, it canhelp you to improve yourcurrent career, find a new  job, or build a consultingpractice.In future articles, we’lllook at Twitter, blogs and other forms of Social Media and how they can affectyour career.
Social Media in General
Keep up your contacts while working
Before Social Media came intobeing, we urged our clients who had
 Also in this issue Also in this issue
NN
Career Circles of InfluenceCareer Circles of Influence
NN
Workplace BullyingWorkplace Bullying
NN
A Job Hunter’s SuccessA Job Hunter’s Success
Continued on page 3
 
 pnas
AA
“I’ve located the source of all that annoying spam we’ve been receiving... preparing to destroy.” 
 
II
’m writing this in August. People often wonder how we can provide such sub-stantive material month after month. Well, we spend months putting it together.Here we are in August telling our jobhunters that the summer and the winterholidays are the two times of the year whenthey have little competition. We know theresearch: the competition slacks off becausepeople think “nothing is going on.” That’s when
 you
 want to get out and meet people.If you’re like me, you
never 
 want to get outand meet people, but I do force myself todo the right thing and make myself searchharder than ever during those times.I assume that the economy has notimproved by the time you are reading this,but it doesn’t matter. You do what you haveto do. When people think that the econo-my 
has 
improved, those who had given up will rush back into the job market andyou’ll have more competition.I’ve said the same thing to my brother,Mike, who has been starting his own homeremodeling business in the South Jersey /Philadelphia area: He has to keep marketing. When he gets assignments, he has to usepart of that money to do another postcardmailing. (He does phenomenal work, pic-tured on his postcards. See his work at
 www.Dobbsandsons.com.
) Whether he isasked to do a kitchen or bath remodeling,put up beautiful crown moulding, or just dohandyman work, he is still getting his nameout there when puts out a sign in front of ahome or sends out postcards. When peopledecide to spend more on home remodeling,his will be a name that they know.I know I’m shamelessly promotingMike. You have to be shameless, too. Tellyour Fifteen-Second Pitch to everyone andsmile. The saying is, “When business isgood, it pays to advertise, and when busi-ness is bad, you
have 
to advertise.” Promoteyourself 
all 
of the time. What a shame forthose of us who simply want to do a good job and hope we’ll be recognized. It doesn’t work for my brother, for me, or for you.It’s not true that if you build a bettermousetrap, people will beat a path to yourdoor. You have to
market 
that mousetrap!Even if you don’t want to, go to par-ties, talk to people at train stations and air-ports. Tell them what you are looking todo, get their business cards and tell themyou’ll contact them. Then contact them.But don’t hang a poster board on yourchest; a guy stood on street corners in abusiness suit hoping someone would hirehim. He was in the press all the time (thepress loves stories like his, which makeeveryone depressed). It took him two yearsto get a job with much loss of dignity.Follow The Five O’Clock Clubmethodology and tell your friends about it.
No one else has a proven, research-basedmethodology. It’s free on our website.
Goto the “For Individuals — How to Get a Job” section. You’ll find the entire method-ology in brief — in articles, in audioexcerpts, in a video of a very funny jobhunter’s report, and in the terrific mini-course at the bottom of that page. You andyour friends can also opt-in to receive ouremail newsletter cov-ering various topics on job search and careerdevelopment.In this issue of our magazine, you’llread how to use SocialMedia to advanceyour career and how to analyze the circlesof people who influ-ence your career. We are also duty-boundto cover topics such as domestic violence inthe workplace and workplace bullying. I’msure you’ll be as surprised as I was by someof the statistics.Tell your friends to join the Club,keep in touch with your buddies, be abuddy to others, see your coach privately if you can afford it. Keep your sense of humor.
Kate Wendleton,
President
Keep on Promoting Yourself 
 J
OB
S
EARCH
D
URINGTHE
H
OLIDAYS
; P
ROMOTE
 Y 
OURSELF
 A 
LWAYS
 Address all comments, questions & suggestions:
KATE WENDLETON
The Five O’Clock News 
300 East 40th Street, 6LNew York, NY 10016Kate Wendleton, President, Editor-in-Chief David Madison, Associate EditorCall 212-286-4500 for information onbecoming a member and subscribing to
The Five O’Clock News.
E-mail: Info@FiveOClockClub.com
Copyright ©2010 by The Five O’Clock Club. Noportion of this publication may be reprinted withoutthe express written consent of The Five O’Clock Club. The writings contained within the pages of thispublication do not necessarily reflect the opinions of The Five O’Clock Club. The Five O’Clock Club®,The Forty Year Vision®, and The Seven StoriesExercise®names and logos are registered trade-marks. All rights reserved.
THE FIVE O’CLOCK NEWS
from the Thought Leaders in Career Development
 VOL. 24, No. 11-12
ISSN 1082-3492
Nov/Dec 2010
The Five O’Clock News 
is a publication of TheFive O’Clock Club, published ten times a year for $49.The Five O’Clock Club is a non-denominational organi-zation based on protecting human dignity:
putting jobhunters and employees first
. It provides affordable, state-of-the-art career coaching services directly to individualsand via the corporate market. Services include lectures andcareer coaching in smallgroups through a nation- wide network of branches,and private job-search as well as executive coachingthrough certified FiveO’Clock Club coaches. Article submissionsbased on 5OCC methodology are welcome. There isno guarantee of publication. All submissions becomethe property of The Five O’Clock Club, Inc.
 
2THE FIVE O’CLOCK NEWS / NOVEMBER/DECEMBER 2010
 
SOCIAL MEDIA: USING LINKEDIN TO ADVANCE YOUR CAREERSOCIAL MEDIA: USING LINKEDIN TO ADVANCE YOUR CAREER
landed jobs to make sure they had twonetworking meetings a week — no mat-ter what — to keep up their contacts,keep up with what was happening intheir fields and industries, and to already have developed contacts if they neededinformation to help them in their careersor wanted to search again.
Be smart about building your connections.
Social Media can help you to keepup your contacts, particularly given how busy everyone is these days, but ourcoaches caution that nothing substitutesfor face-to-face contact. Don’t ever forgetthe value of a phone call over an email.”Meeting people virtually does notreplace meeting people directly — eitherin person or via telephone. One coachadvised, “Make sure that 20 to 30 per-cent of your time — whether in your job or job hunting — is ‘in the field’meeting and connecting with peopleface-to-face.”Social Media
are 
a serious part of the resources and tools that help peoplein their jobs and in job search. Thebasics of managing your career, lookingfor a job, or building a consulting prac-tice have not changed — just
the tools 
that help people to connect havechanged — ranging from email, onlinesearch, to LinkedIn, blogs and Twitter.
Use Social Media asone toolto develop your career,build a consulting practice, orfind a new job.
These tools help you to stay in con-tact with your network of people andcompanies, and to continue to buildyour network. You can use social net- working tools to build your reputationas an industry or subject expert by blog-ging and tweeting — or every bit asimportant — responding and comment-ing on other people’s blogs and tweets. As one coach said: “Social network-ing should not be viewed as just a job-search tool. That’s wrong and inefficient.This would be the equivalent of going to just one interview with the belief andexpectation that it will produce a joboffer. It’s a resource for managing andnavigating your career. Yes, you usesocial networking to conduct a dynamic job search, but it’s so much more thanthat. Use it to expand your network, as aresource for information, and to build acommunity of like-minded people who will support you both on the job, as wellas in job search.”
Social Media Can Waste Your Time
 Whether you are employed or not, we all know that anything on theInternet (or computer or handheldmobile devices, especially Smartphones)can suck up too much time. One coachadvises that for one or two weeks, youshould assess how much time per day you spend online. Track how often youclick on interesting links and
surf tounrelated topics.
Then cut all your timein half for two weeks. Use that extratime to meet with people directly viaphone and in person, rather than relyingon virtual meetings alone. As one coach put it: “Let’s face it, ittakes a lot of time and care to buildStage 1 and 2 contacts (getting to know people who know about your industry and field and then those who are moresenior than you). It’s easy to avoid thesometimes intimidating and anxiety-pro-ducing effects of reaching out to peoplein person. Social Media are also pretty much a ‘2-D’ interaction. That canincrease miscommunication possibilities.”
Comparing Various Social Media 
Facebook is generally for social pur-poses, rather than career development.Twitter can be very time-intensive andthe tweets move so quickly that you canlose track of them easily if you stay away for a couple of days (even hours some-times!).Blogs are labor intensive, but can beeffective if you like to write and
write well.
But check out the blogs you returnto time and again, and figure out why they are appealing. Being too wordy withno graphics or other media (such as ashort video) can be a recipe for a lack of traffic. Other media include verbal pod-casts, but you need good recordingequipment or no one will stay to listen.This coach notes: “I think well donevideo podcasts (NOT amateur YouTubeversions!) on Twitter, Facebook, blogs,and whatever else there is, would likely appeal to more people—but ONLY if they are well done and if you are photo-
3THE FIVE O’CLOCK NEWS / NOVEMBER/DECEMBER 2010
The Five O’Clock Club Business Coachesinterviewed for this article on Social Media.
Celia CurrinWin Sheffield Damona SainRoy CohenChip Conlin Bill BelknapAnita Attridge Dr. Mary Anne Walsh

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