YouTube is a hugely
expanding media. Stars are
born on it, trends are set,
and millions are made as
people click, watch and
share. Statistics in 2008-
2009 by comScore show 80% of Internet users watch videos to entertain, inform and
make purchase decisions. Videos are mostly watched during business hours and can be
streamed onto an IPhone or Blackberry as well as computers. If you want customers to
flood your email box with orders or requests for your services, make a video and post it.

A picture really is worth more than a thousand words, but combining both into a two to
three minute stream video is even more powerful. You can spout your expertise,
demonstrate your product, convince your cyberspace audience you are trustworthy, or
show them why your approach is so unique and worth their money.

No matter what your business, incorporating videos into your marketing strategy just
makes sense. You have to go where the people are viewing, and more are viewing online
than reading newspapers or watching TV. Video communication is one of the most
economical ways to reach the broadest spectrum of people who will actually respond
positively to what you have to offer. Here is why.

The old way of communication through snail mail, TV and written media advertising is
based on hit and miss odds. Broadcast your message to the masses and, like throwing
spaghetti against the wall, some of it will stick. It is a numbers game.

With cyberspace, the customers find you. It is up to
you to make them want to look. Your odds for
positive responses are increased because more often
than not the filtering has already been done by the
customer. For instance, if you are selling an organic