MARTA Z. KAGAN
15 BRYN MAWR RD | WELLESLEY, MA | 02482MZKAGAN99@GMAIL.COM 617 771 8362CAREER SUMMARY.
Strategic, versatile marketing executive with 10+ years experience using digital, mobile, and social technology to build brands and drive customer acquisition, loyalty, and revenue, for both early-stagestartups and global consumer brands.
Popular speaker, blogger, and thought-leader responsible for the
What the F**k is Social Media?
series, which have collectively been viewed over 1,000,000 times and translated into sevenlanguages.
Leadership experience both agency-side and client-side, with expertise in strategic account planning,social media, viral marketing, branded content, promotions, mobile marketing, brand strategy, andpublic relations.EXPERIENCE.MANAGING DIRECTOR, CLIENT SERVICE | ESPRESSO | BOSTON, MA | 3/2009 – 1/2011Espresso is an independently owned, full-service integrated marketing agency headquartered in Toronto andspecializing in the art of Brand Infiltration™.
Responsible for introducing the Espresso brand to the US marketplace, actively seeking out newbusiness opportunities, leading all new business pitches, and overseeing management of all US-based accounts.
Developed and executed a business development strategy that resulted in acquisition of clients suchas eBay, Pearson, Jive Software, and Universal Motown Records.
Worked collaboratively with Creative, Digital, and Production teams to evaluate, recommend anddeliver creative/media/digital assets for Espresso’s US clients.
Led the annual planning process for the US office, including identification of vertical and brand targets, overall strategic approach, as well as specific tactics, budgets, and timelines.
Accountable for job P&L, COGS, and overall P&L for US business. Produced monthly financialperformance updates and revenue forecasts.
Directed research initiatives both on clients’ behalf and on behalf of the agency.
Led the creation of agency thought-leadership, including white papers, blog posts, videos, andwebinars.
Spoke on behalf of the agency at industry events such as FutureM, the Ad Club’s CMO BreakfastSeries, and the New England Xpo for Business.
Drove improvements to new business pitching and client presentation materials, agency-wide;contributed to improvements in agency workflow and communication processes.VICE PRESIDENT, MARKETING | VIXIMO | CAMBRIDGE, MA | 9/2008 – 2/2009Viximo is the VC-funded startup behind the largest platform connecting social app/game developers andpremium social networks.
Developed and led execution of Viximo’s marketing and communications strategy across multiplechannels (online, social media, events, PR) and multiple audiences (consumers, media companies,consumer brands, web publishers, investors, and press).
Drove marketing and PR activities for three high-profile consumer product launches in less than sixmonths.
Supervised junior staff as well as multiple agency partners, contractors, and interns.